Executive - Digital Marketing

Job Description:

Key Responsibilities

1. Digital Campaign Management

• Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.)

• Monitor campaign performance and optimize for ROI

• Generate and track qualified leads

2. Social Media Management

• Manage company social media accounts (LinkedIn, Instagram, Facebook, etc.)

• Create engaging posts, reels, and content calendars

• Increase followers, engagement, and brand awareness

3. Content & Branding

• Coordinate with designers for creatives and marketing materials

• Assist in website content updates and blog publishing

• Ensure brand consistency across digital platforms

4. SEO & Website Management

• Implement SEO strategies to improve search rankings

• Monitor website traffic using Google Analytics

• Optimize landing pages for better conversions

5. Reporting & Analytics

• Prepare weekly/monthly performance reports

• Analyze campaign data and suggest improvements

• Track KPIs such as CPL, CTR, engagement rate, and conversions

Qualifications

• Bachelor’s degree in Marketing, Business, or related field

• 2+ years of experience in Digital Marketing

• Hands-on experience with Google Ads, Meta Ads Manager, and SEO tools

• Knowledge of Canva, basic video editing, or content tools is an advantage

• Strong analytical and communication skills

Key Skills

• Performance Marketing

• Social Media Strategy

• SEO & SEM

• Lead Generation

• Data Analysis & Reporting

• Creativity & Content Planning