ASSISTANT MARKETING MANAGER

Job Description:

Reporting To: Head Office – Raipur (Chhattisgarh)
Industry Focus: Cement, Steel, Power, Paper, TPC & Excavator Industries
Age: 30 years & above

Job Summary

We are looking for an experienced and strategic Marketing Manager – Industrial Marketing with strong exposure to B2B and heavy industries. The role focuses on market development, brand positioning, dealer engagement, and business growth across Cement, Steel, Power, Paper, and allied industrial sectors. The position demands extensive field travel, strong industry networks, and hands-on execution of regional marketing strategies.

Key Responsibilities

• Develop and execute region-specific marketing strategies for industrial products
• Plan and implement dealer engagement programs, product launches, and promotional initiatives
• Conduct competitive market analysis, identify trends, and explore new business opportunities
• Build and maintain strong industry networks across Cement, Steel, Power, Paper, TPC, and Excavator sectors
• Organize and manage trade fairs, industrial exhibitions, dealer meets, and customer events
• Support sales teams with marketing collaterals, product demos, and competitive benchmarking
• Track ROI of marketing activities and prepare performance dashboards and reports
• Execute digital marketing initiatives (website content, email campaigns, product literature)
• Coordinate with cross-functional teams to align branding and business objectives
• Provide marketing and training support to dealers and distributors
• Gather customer feedback and conduct market perception studies for product improvement

Work Schedule

• 18 days/month: Field visits to industrial sites and dealer networks
• 3 days/month: Reporting & strategic planning at Head Office, Raipur
• Remaining days: Work-from-home (planning, reporting, coordination)

Must-Have Skills & Experience

• Minimum 5 years of experience in industrial/B2B marketing
• Strong industry connects in Cement, Steel, Power, Paper, TPC, and Excavator sectors
• Proven expertise in product branding, channel development, and lifecycle management
• Experience handling marketing budgets, campaigns, and cross-functional teams
• Excellent communication, creativity, and execution skills

Educational Qualification

• Any Graduate (Bachelor’s Degree mandatory)
• MBA / Marketing or Business Development certifications – added advantage

Ideal Candidate Traits

• Strong relationship builder with influential industry connections
• Strategic, self-driven, and target-oriented
• Analytical mindset with strong reporting skills
• Willing to travel extensively and manage multiple campaigns
• Highly organized with strong planning and attention to detail