Marketing Manager (manufacturing)

Job Description:

Job Summary

The Marketing Manager will be responsible for planning, executing, and optimizing integrated marketing strategies across digital and traditional channels. This role focuses on building brand awareness, generating leads, and supporting sales through online platforms, social media, and offline activities such as events, exhibitions, and dealer engagement.

Key Responsibilities

1. Marketing Strategy & Planning
   • Develop and implement comprehensive marketing strategies aligned with business goals
   • Plan annual and quarterly marketing calendars for digital and offline campaigns
   • Coordinate with sales, product, and leadership teams

2. Digital Marketing

• Manage company website, SEO, and SEM campaigns
• Run paid campaigns (Google Ads, display ads, retargeting)
• Track and optimize performance (traffic, leads, conversions)
• Oversee email marketing and marketing automation

3. Social Media Marketing

• Develop content strategies for platforms like LinkedIn, Instagram, Facebook, and YouTube
• Manage posting schedules, engagement, and community building
• Run social media ad campaigns and monitor ROI
• Track analytics and generate performance reports

4. Lead Generation & CRM

• Design lead generation campaigns for B2B and B2C channels
• Work closely with sales to ensure lead qualification and conversion
• Manage CRM tools and customer data
• Improve lead nurturing processes

5. Offline Marketing

• Plan and execute exhibitions, trade shows, and industry events
• Manage stall design, branding materials, and logistics
• Coordinate product launches and dealer/distributor meets
• Develop brochures, catalogs, and print marketing materials

6. Branding & Communication

• Ensure consistent brand messaging across all channels
• Develop marketing collateral, presentations, and case studies
• Coordinate with agencies, designers, and vendors

7. Market Research & Competitor Analysis

• Analyze market trends, customer needs, and competitor activities
• Identify new business opportunities and target segments

8. Budget Management

• Plan and manage marketing budgets effectively
• Track ROI for campaigns and optimize spend

9. Team & Vendor Management

• Lead internal marketing team or coordinate with external agencies
• Manage vendors for digital, printing, and events

Key Skills & Competencies

• Strong understanding of digital marketing (SEO, SEM, social media, analytics)
• Experience in B2B marketing (preferably manufacturing/industrial sector)
• Event management and exhibition planning skills
• Excellent communication and content creation ability
• Data-driven decision-making mindset
• Project management and multitasking skills

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• MBA in Marketing (preferred)
• 5–10 years of experience in marketing, preferably in manufacturing or industrial sector

KPIs / Performance Metrics

• Lead generation volume and quality
• Conversion rates and sales support
• Website traffic and engagement metrics
• ROI on campaigns (digital & offline)
• Brand visibility and market presence
• Event success metrics (leads, footfall, partnerships)

Preferred Experience

• Experience with industrial products, OEMs, or B2B distribution networks
• Familiarity with tools like Google Analytics, CRM systems, and marketing automation platforms