Digital Marketing Specialist
1 Nos.
132048
Full Time
1.5 Year(s) To 2.0 Year(s)
3.00 LPA TO 3.60 LPA
Marketing / Advertising / MR / PR
Electricals/Electronics - Manufacturing
Any - Any Graduation
Job Description:
Role Summary
The Digital Marketing Specialist will be responsible for managing and optimizing end-to-end digital marketing activities to generate qualified leads, improve conversion rates, and strengthen brand presence. The role requires a mix of analytical thinking, execution capability, and performance-driven mindset.
KRA: Task / Activities
- Conduct structured competitor analysis (SEO, paid ads, messaging, funnel gaps)
- Plan and execute digital campaigns across Google Ads & Meta Ads
- Monitor website performance using GA4 & Google Search Console
- Optimize landing pages for conversion rate (CRO)
- Implement SEO strategies (On-page, Off-page, Technical basics)
- Manage CRM workflows and marketing automation
- Track campaign performance using UTM parameters and attribution models
- Collaborate on content, creatives, and brand consistency
- Identify and fix technical or marketing performance issues
- Support social media strategy and organic growth initiatives
KPI: Performance Metrics
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Website Traffic Growth
- Lead Quality & Funnel Conversion
- Campaign ROI
- Engagement Metrics (CTR, bounce rate, session duration)
Desired Profile / Criteria / Skills :
Required Skills
- Strong understanding of digital marketing fundamentals (TOFU–MOFU–BOFU, CAC, CPL, CTR, ROAS)
- Hands-on experience with Google Ads & Meta Ads
- Basic to intermediate SEO knowledge
- Familiarity with tools like GA4, Search Console
- Basic design skills (Canva / Adobe / Figma)
- CRM handling and workflow automation knowledge
- UTM tracking and campaign attribution
Preferred skills
- Experience with tools like Ahrefs / SEMrush / Screaming Frog
- Basic HTML/CSS knowledge
- Landing page creation & A/B testing
- Email & WhatsApp marketing tools (Zoho, Mailchimp)
- Video editing for short-form content (Reels, Ads)
- Reporting dashboards & data interpretation
Key Skills :
Company Profile
With 20+ years of experience in the elevator industry, Company has remained the global leader in --- ---. Combining materials and components of the highest quality available, Company's patented design and eco-friendly technology offer a faster and more flexible installation while elevating homeowner’s standard of living.
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.