Digital Marketing Executive

Job Description:

Job Summary

We are looking for a creative and result-driven Digital Marketing Executive who will be responsible for managing and maintaining company websites, handling social media platforms, and executing digital marketing strategies. The candidate should have strong skills in SEO, graphic designing, and content creation to enhance the company’s online presence.

Key Responsibilities:

• Manage and maintain company websites including platforms like Trade India and the company’s official website.
• Regularly update website content, products, and ensure smooth functioning.
• Handle and maintain the company’s LinkedIn account and other social media platforms.
• Plan, create, and execute digital marketing campaigns.
• Perform SEO activities (on-page & off-page) to improve website ranking and visibility.
• Design creative posters, banners, and marketing materials for various occasions and campaigns.
• Create logos and branding materials as required.
• Develop engaging content, captions, and scripts for posts and product promotions.
• Ensure consistency in branding across all digital platforms.
• Work on UI/UX improvements for better user experience on websites.
• Monitor performance of digital campaigns and suggest improvements.
• Required Skills:
• Strong knowledge of SEO (Search Engine Optimization).
• Hands-on experience with website management.
• Proficiency in graphic designing tools (e.g., Photoshop, Canva, Illustrator, etc.).
• Basic knowledge of UI/UX design principles.
• Good understanding of social media marketing (especially LinkedIn).
• Content writing and copywriting skills.
• Creative thinking and attention to detail.
• Ability to work independently and meet deadlines.