Brand Manager - New Store
1 Nos.
133040
Full Time
8.0 Year(s) To 12.0 Year(s)
9.00 LPA TO 12.00 LPA
Marketing / Advertising / MR / PR
Cement/Concrete/Readymix - Building Materials
BFA - Visual Communication
Job Description:
Planning and executing branding for new stores involves creating a cohesive, immersive experience that aligns with the overall brand identity while tailoring to the specific local market. Must be data-driven merchandising, hyperlocal customization, and integrating digital technology to create a seamless, engaging customer journey.
Phase 1: Planning & Strategy (Before Opening)
- Define Brand Identity & Audience: Establish the core mission, values, personality, and target audience profiles (personas) to ensure consistent messaging.
- Market Research & Insights: Analyze local customer preferences, behavior, and competitors to customize the store concept, rather than simply duplicating another location's format.
- Develop Visual Identity Guidelines: Create comprehensive guidelines for logos, color palettes, typography, and signage to ensure consistency.
- Plan the Customer Journey: Map out the store layout, focusing on the entrance, flow, and high-impact areas, aiming to reduce clutter and increase dwell time.
- Develop Sensory Branding: Plan, lighting, scent, and sound to create an emotional connection and reinforce the brand personality.
Phase 2: Execution & Implementation (Store Setup)
- Uniformity Across Locations: Ensure visual identity (materials, fixtures) is consistent with other locations, especially for flagship brands.
- Strategic Merchandising: Place "hero products" at eye level and group similar items to encourage cross-sales.
- Technology Integration: Implement digital screens, interactive kiosks, or augmented reality (AR) to enhance engagement and educate customers.
- Signage & Wayfinding: Install clear, on-brand signage that guides customers and differentiates product zones.
- Staff Training: Train staff to act as brand ambassadors who embody the brand’s voice and values.
Phase 3: Post-Opening Optimization
- Analyze Data & Feedback: Use analytical tools to track foot traffic, dwell time, and purchasing behavior to make data-driven layout adjustments.
- Measure ROI: Evaluate conversion rates by display type to identify the most effective in-store branding strategies.
- Ensure Long-Term Maintenance: Continually refine and maintain the store's appearance to ensure the brand experience remains high-quality and relevant over time.
If this is what you have been doing, then please share us your updated CV with few details or story of how you have built a brand for new stores.
Key Skills :
Company Profile
The company have the state-of-the-Art manufacturing unit at Bommasandra, Bangalore. They are into manufacturing of various kinds of ---s and are launching a --- brand in India. It is a growing company and is looking for ambitious and dynamic candidates to grow to the new heights.
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- Interested candidates are requested to apply for this job.
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