Job Description:

Retail Marketing Manager – Jewellery Retail

Location: Chennai
Experience: 5–7 Years
Qualification: MBA in Marketing / Mass Communication or equivalent
Industry Preference: Jewellery, Luxury Retail, Fashion, Lifestyle, Premium Retail

About the Company

Our client is one of Chennai's most renowned and trusted jewellery brands with a rich legacy spanning over 100 years. Known for exceptional craftsmanship, customer trust, and innovation, the organization continues to set benchmarks in the jewellery retail industry.

We are seeking a dynamic and result-oriented Retail Marketing Manager to drive integrated marketing initiatives, strengthen brand visibility, enhance customer engagement, and contribute to business growth through strategic marketing execution.

Key Responsibilities

Marketing Operations

• Continuously identify and evaluate new ATL (Above-the-Line) and BTL (Below-the-Line) marketing opportunities to maximize brand visibility while ensuring cost efficiency.
• Coordinate with advertising and creative agencies for campaign planning, briefing, development, and timely execution.
• Ensure all marketing creatives, communication materials, and promotional activities are aligned with brand guidelines and campaign objectives.
• Manage execution of retail marketing activities across all customer touchpoints.

Marketing Analytics, Insights & Coordination

• Measure campaign effectiveness and analyze marketing performance to identify successful initiatives and areas for improvement.
• Maintain comprehensive archives and documentation of all marketing campaigns and executed activities.
• Collaborate closely with the CRM team to develop customer engagement and retention strategies.
• Monitor and review customer footfall (walk-ins), analyze customer demographics and behavior patterns, and present monthly performance reports.
• Provide insights and recommendations for improving store traffic and customer conversion.
• Conceptualize and support in-store promotions, seasonal campaigns, festive initiatives, and customer engagement programs.

Digital Marketing & Customer Engagement

• Monitor competitor activities, social media communication, and emerging trends in the jewellery and luxury retail sectors.
• Analyze digital marketing performance and provide actionable recommendations to improve campaign effectiveness.
• Coordinate with digital marketing agencies to enhance website traffic, lead generation, and social media engagement.
• Plan and execute WhatsApp, SMS, and Email Marketing campaigns to drive customer engagement and sales.
• Manage customer feedback and complaints in coordination with management and relevant stakeholders.
• Collaborate with agencies to ideate, develop, and execute digital campaigns, festive promotions, product launches, and tactical marketing initiatives.

Desired Candidate Profile

• MBA in Marketing, Mass Communication, or a related field.
• 5–7 years of experience in Retail Marketing, Brand Marketing, or Digital Marketing.
• Prior experience in Jewellery, Luxury Retail, Fashion, Lifestyle, or Premium Consumer Brands preferred.
• Strong understanding of ATL, BTL, CRM, and Digital Marketing strategies.
• Experience working with advertising agencies, media partners, and digital marketing agencies.
• Excellent analytical, presentation, and reporting skills.
• Strong communication, stakeholder management, and project coordination abilities.
• Customer-centric mindset with a passion for brand building and retail excellence.

Key Competencies

• Retail Marketing Strategy
• Brand Management
• ATL & BTL Campaigns
• CRM & Customer Engagement
• Digital Marketing
• Social Media Marketing
• Marketing Analytics & Reporting
• Agency Management
• Campaign Planning & Execution
• Customer Experience Management

What We Offer

• Opportunity to work with a prestigious jewellery brand with over a century of legacy.
• Dynamic and growth-oriented work environment.
• Exposure to integrated retail and digital marketing initiatives.
• Career advancement opportunities within a leading retail organization.