Marketing Manager

Job Description:

Lead pan-India business development and marketing for Solar EPC projects with a strong focus on

Module Mounting Structures (MMS). Drive market expansion, institutional sales, tendering, branding,

and revenue growth while building high-value client and partner relationships.

Roles & Responsibilities

• Drive business development with institutional, industrial, factory, and EPC clients across India.

• Develop new markets for Solar MMS products.

• Build and manage relationships with Purchase, Projects, Technical heads, and CXO-level

stakeholders.

• Create and execute marketing strategies for EPC, Tracker, and MMS offerings.

• Lead lead-generation programs, campaigns, and client outreach (offline & digital).

• Manage tenders: tracking, pre-qualification, bid preparation, and submissions.

• Oversee techno-commercial proposals, BOQs, and pricing in coordination with engineering.

• Own client engagement from lead to order closure and smooth handover to execution teams.

• Strengthen brand presence through digital marketing, content, PR, and industry platforms.

• Lead and mentor the BD/Marketing team; define KPIs and track performance.

• Analyze market trends, competition, and pricing; report MIS to management.

• Represent the company at exhibitions, conferences, and industry forums.

Educational Background and Work Experience:

• Bachelor’s degree in Engineering / Marketing / Business/ MBA

• 12+ years in Solar MMS marketing & business development.

• Strong exposure to Solar Mounting Structures Marketing

• Proven expertise in tenders, large EPC deals, and industrial order closures.

• Deep understanding of the Indian solar market and EPC project lifecycle.

Competences:

• Planning, Organising and Monitoring skills

• Team Leadership and Management skills

• Result orientation

• Ability to manage multiple projects/issues and stay focused

• Strong analytical skills

• Operations

• Customer Relationship Management