Digital Marketing Executive

Job Description:

Role Summary

The Digital Marketing Executive – Performance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive traffic, lead generation, and online sales for Helvetica. The role requires hands-on experience in Meta Ads, Google Ads, campaign optimization, audience targeting, and performance analysis to maximize ROI across digital platforms.

KRA: Task / Activities

• Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram), Google Ads, and other digital platforms.
• Monitor campaign performance and optimize budgets to achieve ROAS and CPA targets.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Manage retargeting and remarketing campaigns.
• Coordinate with the creative team for ad creatives, banners, and landing pages.
• Track campaign performance using Google Analytics, Meta Business Suite, and oogle Tag Manager.
• Generate weekly and monthly performance reports with actionable insights.
• Optimize conversion rates through A/B testing of creatives, audiences, and landing stages.
• Stay updated on digital marketing trends, platform updates, and best practices.
• Collaborate with the e-commerce team to drive online revenue growth.

KPI: Performance Metrics

• Return on Ad Spend (ROAS).
• Cost Per Acquisition (CPA).
• Conversion Rate.
• Click-Through Rate (CTR).
• Lead/Sales Generation.
• Campaign ROI.
• Website Traffic Growth.
• Timely reporting and campaign optimization.

Desired Profile / Criteria / Skills :

Required Skills

• Google Ads Campaign Management
• Meta Ads (Facebook & Instagram)
• Google Analytics (GA4)
• Google Tag Manager
• Performance Marketing Strategy
• Campaign Optimization
• Audience Targeting & Retargeting
• MS Excel & Reporting

Preferred skills

• Experience with Shopify or E-commerce Platforms
• SEO & SEM Fundamentals
• Google Merchant Center
• Email Marketing Tools
• Canva or Basic Creative Understanding
• Conversion Rate Optimization (CRO)