Job Description:

Location: Mumbai, Maharashtra

Salary: ₹40,000 – ₹50,000 per Month

Experience: 2–5 Years

Industry: D2C | E-commerce | FMCG | Consumer Products | Digital Marketing

Employment Type: Full-Time

Job ID: OGHR-PME-0726

Performance Marketing Executive Jobs in Mumbai

Orbit Global HR Consultants LLP, one of India's leading Performance Marketing Recruitment Agencies and Executive Search Firms, is hiring a Performance Marketing Executive for a fast-growing D2C consumer products company based in Mumbai.

This is an exciting opportunity for digital marketing professionals passionate about Google Ads, Meta Ads, SEO, Shopify, lead generation, conversion optimization, and performance marketing. You will play a key role in driving customer acquisition, increasing online sales, and accelerating business growth across multiple digital channels.

About the Company

Our client is a rapidly growing eco-friendly home care brand offering innovative and sustainable cleaning solutions across India.

The company operates through:

• Shopify D2C Store
• Amazon India
• Flipkart
• Zepto
• Blinkit
• BigBasket
• Swiggy Instamart
• General Trade
• Hotels & Hospitals
• Institutional Sales
• Private Label Business

The organization is expanding its digital marketing team to strengthen customer acquisition and scale online revenue.

Key Responsibilities

Performance Marketing

• Plan, execute and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Manage campaign budgets and bidding strategies.
• Improve campaign performance through A/B testing.
• Optimize CPL, CPA, CAC, ROAS and ROI.
• Build remarketing and retargeting campaigns.
• Monitor campaign performance and recommend improvements.

Lead Generation

• Generate high-quality B2B and B2C leads.
• Drive lead generation for General Trade, Private Label, Hotels, Hospitals and Institutional Sales.
• Execute LinkedIn lead generation campaigns.
• Improve lead nurturing and conversion funnels.
• Coordinate with sales teams to improve lead quality.

E-commerce Marketing

• Drive traffic and sales for the Shopify website.
• Support product launches and seasonal campaigns.
• Improve website conversion rates.
• Analyse customer journeys and purchasing behaviour.
• Optimize landing pages for higher conversions.

SEO & Organic Growth

• Perform keyword research and competitor analysis.
• Optimize website pages for search engines.
• Improve Google Search rankings.
• Monitor Google Search Console.
• Support technical SEO implementation.
• Increase organic website traffic.

Marketing Analytics

• Monitor campaign performance across all digital channels.
• Prepare marketing dashboards and reports.
• Analyse customer acquisition data.
• Provide actionable business insights.
• Track digital marketing KPIs.

Cross-functional Collaboration

• Work closely with Content, Design, Sales and Operations teams.
• Coordinate marketing campaigns across multiple channels.
• Support marketplace and e-commerce growth initiatives.

Profile Criteria

• 2–5 years of experience in Performance Marketing or Digital Marketing.
• Experience working with D2C, E-commerce or Consumer Brands.
• Strong analytical mindset.
• Hands-on campaign management experience.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced startup environment.

Required Skills

Digital Marketing

• Google Ads
• Meta Ads
• LinkedIn Ads
• Performance Marketing
• Paid Media
• PPC Campaign Management
• Display Advertising
• Remarketing
• Retargeting

SEO & Website Growth

• SEO
• Technical SEO
• Google Search Console
• Keyword Research
• On-Page SEO
• Landing Page Optimization
• Conversion Rate Optimization (CRO)

E-commerce

• Shopify
• Amazon Marketplace
• Flipkart Marketplace
• D2C Marketing
• Customer Acquisition
• Product Launch Campaigns

Analytics

• Google Analytics (GA4)
• Marketing Analytics
• Excel
• Dashboard Reporting
• ROI Analysis
• ROAS
• CAC
• CPL
• CPA

AI Marketing Tools

Experience using:

• ChatGPT
• Google Gemini
• Claude AI
• Perplexity AI
• Canva AI
• AdCreative.ai
• Meta AI Tools

Education

• Bachelor's Degree in Marketing, Business Administration, Commerce, Digital Marketing, or a related field.
• Google Ads Certification preferred.
• Meta Blueprint Certification preferred.
• Google Analytics Certification is an advantage.

Preferred Industry Experience

Candidates from the following industries will be preferred:

• D2C Brands
• E-commerce
• FMCG
• Consumer Products
• Retail
• Digital Agencies
• Quick Commerce
• Marketplace Businesses

Key Performance Indicators (KPIs)

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Organic Traffic Growth
• Revenue Growth
• Lead-to-Customer Conversion
• Website Traffic
• Marketing ROI

Why Join?

• Competitive salary package.
• High-growth career opportunity.
• Work with a rapidly expanding D2C brand.
• Exposure to Performance Marketing, SEO, AI Marketing, E-commerce and Lead Generation.
• Opportunity to work on Google Ads, Meta Ads, Shopify and Marketplace Marketing.
• Collaborative and innovation-driven work culture.

Apply for Performance Marketing Executive Jobs in Mumbai

If you're passionate about Performance Marketing, Digital Advertising, Google Ads, Meta Ads, SEO, Shopify, Lead Generation, and E-commerce Growth, we'd love to hear from you.

Position: Performance Marketing Executive
Location: Mumbai
Salary: ₹40,000–₹50,000 per Month

Apply through Orbit Global HR Consultants LLP – India's Trusted Performance Marketing Recruitment Agency and Executive Search Firm.

Desired Profile / Criteria / Skills :