Digital marketing executive

Job Description:

ROLE DESCRIPTION         

We are seeking a creative and technology driven Digital Marketing Executive to strengthen our digital presence in the EPC water and wastewater sector. The ideal candidate should have hands on experience in digital marketing, AI-powered marketing tools, graphic design, photo and video editing, and content creation. This role requires promoting our engineering capabilities, projects, products, and brands across digital platforms.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage the company’s website, SEO, and online content.
• Create engaging content for LinkedIn, Instagram, Facebook, YouTube, and other digital platforms.
• Design marketing materials including brochures, banners, presentations, and advertisements.
• Edit photos and videos for project showcases, case studies, and promotional campaigns.
• Utilize AI tools to generate marketing content, graphics, videos, and campaign ideas.
• Plan and execute email marketing campaigns and newsletters.
• Monitor website traffic, campaign performance, and digital analytics.
• Coordinate with engineering, sales, and business development teams to create technical marketing content.
• Maintain brand consistency across all digital platforms.
• Stay updated with emerging AI technologies and digital marketing trends.

Required Skills

• Strong knowledge of Digital Marketing, SEO, SEM, Google Analytics, and social media marketing.
• Proficiency in AI tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, Midjourney, DALL E, Microsoft Copilot, and other AI content-generation platforms.
• Excellent skills in Adobe Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects, Canva, and Figma.
• Experience with WordPress or other CMS platforms.
• Knowledge of email marketing tools such as Mailchimp or Brevo.
• Basic understanding of video editing and motion graphics.
• Strong copywriting and content development skills.
• Ability to analyze marketing data and prepare performance reports.

QUALIFICATION:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Graphic Design, or a related field.
• 3–5 years of experience in digital marketing.
• Experience in the EPC, water treatment, wastewater, MEP, infrastructure, or industrial engineering sectors is highly preferred.