Social Media & Digital Marketing Coordinator

Job Description:

Role Summary

We are looking for a creative and detail-oriented Social Media & Digital Marketing Coordinator to strengthen our digital presence and brand communication. The ideal candidate will independently manage social media platforms, create engaging content, execute email marketing campaigns, monitor performance metrics, and contribute innovative campaign ideas. This role requires someone who can seamlessly manage the complete digital marketing cycle—from planning and content creation to execution and performance analysis.

KRA: Task / Activities

• Manage and maintain all social media platforms including LinkedIn, Instagram, Facebook, and email marketing channels.
• Plan, create, and publish engaging written and visual content aligned with the company's branding.
• Execute email marketing campaigns using Zoho Campaigns.
• Schedule, monitor, and optimize social media posts using Zoho Social.
• Analyze campaign performance and prepare monthly reports with actionable Insights.
• Coordinate with internal stakeholders to support marketing and business initiatives.
• Stay updated with social media trends, platform updates, and digital marketing best practices.
• Contribute creative ideas for campaigns, promotions, and brand awareness activities.

KPI: Performance Metrics

• Growth in social media followers and engagement.
• Consistent posting as per content calendar.
• Email campaign open rate, CTR, and conversion metrics.
• Website traffic generated through digital channels.
• Campaign performance against marketing objectives.
• Timely execution of marketing activities.
• Quality and consistency of brand communication.

Desired Profile / Criteria / Skills :

Required Skills

• 1–2 years of hands-on experience in Social Media & Digital Marketing.
• Strong knowledge of social media strategy and campaign execution.
• Proficiency in Zoho Campaigns and Zoho Social.
• Good copywriting and content creation skills.
• Basic design knowledge using Canva or Figma.
• Experience using social media analytics and reporting tools.
• Excellent communication and organizational skills.

Preferred skills

• Digital Marketing Certifications.
• Experience with Meta Business Suite and LinkedIn Campaign Manager.
• Basic SEO and content marketing knowledge.
• Familiarity with Google Analytics.
• Experience working in service-based or financial organizations.
• Video editing knowledge is an added advantage.