Referral & Loyalty Manager
Job Description:
Job Summary
The Referral & Loyalty Manager will be responsible for driving customer referrals, enhancing customer loyalty, and building long-term relationships with existing homebuyers. The role focuses on increasing repeat business, generating qualified referrals, and improving customer engagement through loyalty initiatives and post-sales relationship management.
Key Responsibilities
- Develop and execute customer referral and loyalty programs to generate qualified leads.
- Build and maintain strong relationships with existing customers, investors, and channel partners.
- Track and manage referral leads from registration through booking and payout.
- Coordinate with Sales, CRM, Marketing, and Finance teams for seamless referral processing.
- Organize customer engagement activities such as festivals, appreciation events, possession events, and exclusive previews.
- Monitor referral conversions and customer satisfaction metrics.
- Handle customer queries related to referral benefits, rewards, and loyalty programs.
- Identify opportunities to improve customer retention and increase repeat purchases.
- Ensure all referral activities comply with company policies and applicable regulations.
Required Skills
- Strong relationship management skills
- Excellent communication and negotiation abilities
- Customer-centric approach
- MIS reporting and Excel proficiency
- Event coordination skills
- Analytical and problem-solving abilities
- Ability to work with cross-functional teams
Preferred Qualifications
- Graduate or MBA in Marketing, Sales, or Business Administration.
- 3–6 years of experience in Real Estate CRM, Customer Loyalty, Referral Sales, or Relationship Management.
- Experience handling HNI customers and residential real estate projects is preferred.
- Familiarity with RERA guidelines and the residential sales process is an advantage.
Key Performance Indicators (KPIs)
- Number of referral leads generated
- Referral-to-booking conversion ratio
- Revenue generated through referrals
- Customer retention rate
- Repeat purchase percentage
- Event participation and engagement
Company Profile
The Organization is a premier builder --- distinctive homes in some --- the finest locations in Mumbai. They have been actively involved in the areas --- property developments and construction for over 2 decades. Thier reputation is built on providing our customers with quality craftsmanship, innovative design and second-to-none after sales service. It is a reputation built brick by brick, home by home, in our single family and condominium home development. With having an edge over the residential projects now it has also diversified in building Commercial Complex. It manages a portfolio spanning across Residential, Commercial and Retail properties in Mumbai, the commercial capital --- India. Going forward, the company is continuously expanding its geographic base through acquisitions by leveraging on its established credentials.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.