General Manager - Sales (Real Estate Company)

Job Description:

Role Summary

Lead and manage the Sales & Marketing team through recruitment, training, coaching, performance monitoring, and goal setting. Develop and execute sales and marketing strategies to achieve revenue targets and strengthen market presence, with strong strategic, business development, leadership, and relationship management skills.

KRA: Task / Activities

• Lead and manage the Sales & Marketing team through recruitment, training, coaching, performance monitoring, and goal setting.
• Develop and execute sales and marketing strategies to achieve revenue targets and strengthen market presence.
• Plan and manage promotional, advertising, branding, project, and event launch activities to enhance brand visibility and product marketability.
• Drive sales performance by setting annual sales targets, forecasting requirements, monitoring results, and taking corrective actions against budget variances.
• Develop and manage Channel Partner networks by identifying, onboarding, and motivating new partners to drive business growth.
• Identify new market and sales opportunities through customer and market research to improve product profitability and marketability.
• Prepare and manage marketing budgets and action plans in line with the company's financial and business objectives.
• Build and maintain strong relationships with key customers and accounts through regular engagement, visits, and effective communication.
• Monitor, analyse, and report sales and marketing performance by collecting market data, identifying trends, and providing actionable insights to management.

KPI: Performance Metrics

• Achieve 100% of assigned sales and revenue targets.
• Improve market presence and brand visibility by 20–30% through strategic initiatives.
• Drive 25% business growth through Channel Partner networks.
• Monitor and improve sales and marketing performance with a 15–20% efficiency improvement.
• Enhance product profitability and marketability by 10–15% through pricing and market optimization strategies.

Desired Profile / Criteria / Skills :

Required Skills

• Experienced and qualified sales & marketing professional.
• Strong strategic and business development skills.
• Effective leadership and relationship management skills.
• Strong communication and interpersonal skills.
• Analytical and result-oriented approach.
• Strong market research and sales opportunity identification skills.
• Ability to manage marketing budgets and action plans.
• Strong customer and account relationship management skills.

Preferred skills

• Relevant Real Estate and Construction industry experience.
• Channel Partner management experience.
• Sales and marketing performance analysis.
• Strong communication and networking skills.