Job Title: Social Media & Content Manager
Industry: Real Estate / Commercial Real Estate / Construction
Department: Marketing & Digital Media
Employment Type: Full-Time
Experience: 2–5 Years
Location: [Gurugram / Delhi NCR]
Role: Social Media Management, Content Creation, Video Production & Digital Marketing

About the Job

Orbit Global HR Consultants LLP, a leading real estate recruitment agency in India, is hiring a Social Media & Content Manager for a reputed commercial real estate and property development company.

We are looking for a creative, hands-on digital marketing professional who can independently manage the company's complete social media and content ecosystem across Instagram, Facebook, LinkedIn and YouTube.

The ideal candidate will combine social media strategy, content creation, video production, graphic design, digital marketing and AI-powered content creation with an understanding of commercial real estate, construction and property development.

This is not a conventional social media executive role. The candidate will be responsible for taking content from concept → script → shoot → edit → publish → analyse.

Key Responsibilities

1. Social Media Management

• Manage the company's social media presence across Instagram, Facebook, LinkedIn and YouTube.
• Develop weekly and monthly social media content calendars.
• Plan, create, schedule and publish engaging content.
• Maintain consistent brand communication and visual identity.
• Monitor social media trends, algorithms and emerging content formats.
• Analyse content performance and optimise the strategy based on data.

2. Real Estate Content Creation

Create engaging content around:

• Commercial real estate projects
• Construction progress
• Project launches
• Property developments
• Commercial leasing
• Retail and office projects
• Project walkthroughs
• Site visits
• Tenant and brand announcements
• Developer activities
• Corporate initiatives
• Real estate market trends
• Company achievements and milestones

The candidate should be capable of converting technical project information into simple, visually engaging and audience-friendly content.

3. Video Production & Reels

The candidate will be responsible for producing:

• Instagram Reels
• YouTube Shorts
• YouTube videos
• Project walkthrough videos
• Construction update videos
• Corporate videos
• Property showcase videos
• Explainer videos
• Voiceover videos
• LinkedIn videos
• Stories and short-form content

The candidate should be comfortable handling the complete production process:

Idea → Concept → Script → Shoot → Edit → Caption → Publish → Optimisation

4. Video Editing & Graphic Design

Hands-on experience with professional creative tools is preferred, including:

• Adobe Premiere Pro
• Adobe After Effects
• Adobe Photoshop
• Adobe Illustrator
• DaVinci Resolve
• Canva
• Other professional video-editing and design tools

Knowledge of transitions, typography, storytelling, sound design, colour correction, motion graphics and platform-specific video formats will be an advantage.

5. AI-Powered Content Creation

The candidate should be comfortable using AI tools for modern content creation and digital marketing.

AI applications may include:

• Content ideation
• Script writing
• Image generation
• Image enhancement
• Video creation
• Voiceovers
• Content repurposing
• Editing assistance
• Creative concepts
• Social media optimisation
• Content research

The objective is to use AI to improve content quality, creativity and production speed.

6. Social Media Marketing & Organic Growth

Strong understanding of:

• Instagram algorithms
• Facebook marketing
• LinkedIn content strategy
• YouTube algorithms
• Organic social media growth
• Audience engagement
• Hooks and retention
• Hashtags and keywords
• Social media SEO
• Content distribution
• Platform trends
• Social media analytics

The candidate should understand why content performs well and continuously improve the content strategy based on engagement, reach, views and audience behaviour.

Platform-Specific Content Strategy

Instagram

Create visually attractive:

• Reels
• Stories
• Carousels
• Project videos
• Construction updates
• Property-focused content

LinkedIn

Develop professional content around:

• Commercial real estate
• Project developments
• Company achievements
• Leasing updates
• Industry insights
• Corporate announcements
• Leadership and company initiatives

YouTube

Create:

• YouTube Shorts
• Project walkthroughs
• Construction updates
• Real estate explainers
• Property showcase videos
• Long-form project and corporate videos

Facebook

Manage:

• Project updates
• Videos
• Images
• Corporate announcements
• Property and development content
• Community engagement

Commercial Real Estate Understanding

Prior experience in real estate, commercial property, construction, architecture, infrastructure or property marketing will be strongly preferred.

The candidate should be able to understand and communicate topics related to:

• Commercial property
• Office developments
• Retail developments
• Construction projects
• Property leasing
• Real estate development
• Tenant acquisition
• Project positioning
• Property market trends
• Developer branding

The person may be required to manage content for approximately 4–5 active real estate projects simultaneously.

Candidate Profile

We are looking for a professional who combines:

Real Estate Understanding + Social Media + Content Strategy + Video Production + Graphic Design + Digital Marketing + AI

The candidate should be creative, hands-on, self-driven and capable of working independently.

A strong portfolio of Reels, YouTube videos, social media campaigns, property videos and other digital content is highly desirable.

Required Skills

Social Media Management
Content Strategy
Content Creation
Real Estate Marketing
Commercial Real Estate
Video Editing
Reels Creation
YouTube Marketing
Instagram Marketing
LinkedIn Marketing
Digital Marketing
Graphic Design
Script Writing
Storytelling
AI Content Creation
Social Media SEO
Organic Growth
Social Media Analytics
Adobe Premiere Pro
After Effects
Photoshop
DaVinci Resolve
Canva

Experience & Qualification

• 2–5 years of relevant experience in social media, content creation, digital marketing or video production.
• Experience with a real estate developer, commercial real estate company, construction company, architecture firm or real estate marketing agency will be preferred.
• Strong portfolio of social media content and videos is required.
• Experience managing multiple projects or brands simultaneously will be an advantage.
• Graduate degree/diploma in Marketing, Mass Communication, Digital Marketing, Advertising, Media, Design or a related field will be preferred.

Key Performance Areas

The selected candidate will be evaluated on:

• Social media growth
• Content quality
• Reel/video performance
• Audience engagement
• Reach and impressions
• YouTube views and retention
• Content consistency
• Brand visibility
• Quality of project storytelling
• Speed and efficiency of content production

Why Join This Opportunity?

This is an excellent opportunity for a creative digital marketing professional to work closely with a commercial real estate and property development business and take ownership of its digital presence across major social platforms.

The role offers significant exposure to real estate branding, commercial property marketing, project development and digital content strategy.

Apply Now – Social Media & Content Manager

If you have experience in real estate social media marketing, content creation, video editing, Reels, YouTube, Instagram, LinkedIn and AI-powered content creation, we would like to hear from you.

Recruitment Partner: Orbit Global HR Consultants LLP
Specialisation: Real Estate Recruitment | Property Recruitment | Commercial Real Estate Hiring | Digital Marketing Recruitment | Executive Search

Explore career opportunities and recruitment services: Orbit Global HR Consultants