Zonal Head for West Bengal and North East

Job Description:

Job Responsibilities

• Develop and execute regional sales strategies to achieve monthly, quarterly, and annual sales targets.
• Manage and motivate Area Sales Managers, Territory Sales Officers, and Sales Executives to deliver business objectives.
• Appoint, develop, and manage distributors and dealers across the region.
• Expand retail coverage and improve market penetration in urban, semi-urban, and rural markets.
• Drive primary and secondary sales while ensuring healthy inventory levels throughout the distribution network.
• Monitor sales performance, market trends, competitor activities, and customer requirements.
• Build and maintain strong relationships with dealers, contractors, architects, interior designers, builders, and institutional customers.
• Ensure effective implementation of marketing campaigns, product launches, promotional activities, and branding initiatives.
• Review sales forecasts and prepare regional business plans and budgets.
• Analyze sales data and recommend corrective actions to improve productivity and profitability.
• Ensure timely collection of outstanding payments and maintain healthy credit control.
• Conduct regular market visits to identify new business opportunities and improve customer satisfaction.
• Train, coach, and evaluate the regional sales team to enhance performance and capability.
• Coordinate with Supply Chain, Marketing, Finance, and Customer Service to ensure seamless order fulfillment and customer support.
• Ensure compliance with company policies, pricing guidelines, and ethical business practices.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets
• Primary and secondary sales growth
• Market share growth
• Dealer network expansion
• New customer acquisition
• Collection efficiency and debtor control
• Product mix improvement
• Team productivity and development
• Customer satisfaction and retention

Qualifications

• Graduations Or MBA

Experience

• Minimum 10 years of sales experience in the Decorative Paints industry.
• Minimum 3–5 years in a regional sales management role.
• Proven experience in channel sales, dealer/distributor management, and team leadership.
• Need to look after West Bengal and North East

Required Skills

• Strong sales and negotiation skills
• Channel sales and distribution management
• Dealer and distributor development
• Business planning and forecasting
• Leadership and team management
• Excellent communication and interpersonal skills
• Market analysis and strategic planning
• Customer relationship management
• Financial and commercial acumen
• Proficiency in Microsoft Excel, PowerPoint, and CRM systems

Preferred Industry Experience

• Decorative Paints

Working Conditions

• Extensive travel within the assigned region (50–70%).
• Regular visits to dealers, distributors, project sites, and key customers.
• Participation in sales reviews, product launches, exhibitions, and dealer meets.