Senior Manager – Digital Communications for one of the leading forging group company-Pune

Job Description:

Senior Manager – Digital Communications

ABOUT THE GROUP

Company  is, the flagship company of the Group, which is one of India's most admired and globally respected industrial conglomerates. Headquartered in Pune, the Group spans diversified sectors including automotive components, aerospace & defence, energy, infrastructure, industrial solutions, and speciality chemicals — with a consolidated annual revenue exceeding USD 3 billion and operations across 16 countries. It is the world's largest manufacturer of forged components and a Tier-1 supplier to the world's foremost OEMs in automotive, oil & gas, rail, marine, and aerospace industries. Driven by a bold vision of "Technology for Transformation," the Group is committed to innovation, sustainability, and nation-building at scale. Joining the Group means being part of a legacy of excellence, a culture of intellectual ambition, and a future defined by purpose.

THE OPPORTUNITY

In an era where reputation is built and battles are won in the digital arena, the Senior Manager – Digital Communications will be the driving force behind how the Company commands its digital presence with authority and authenticity. This role is for a modern communicator who fluently speaks the languages of social media, content marketing, digital storytelling, and data analytics — and who possesses the strategic vision to translate a century-old industrial legacy into a compelling, dynamic digital brand story that resonates with investors, talent, customers, and citizens globally.

KEY RESPONSIBILITIES

• Own and lead the digital communications strategy for the  Group and current company — across owned, earned, and paid digital touchpoints.
• Manage and grow the Group's corporate social media presence (LinkedIn, X/Twitter, YouTube, Instagram) with platform-specific strategies, consistent voice, and high-quality content.
• Oversee the Group's corporate website(s) — managing content strategy, editorial quality, SEO performance, and user experience in partnership with IT and agency partners.
• Plan and execute multi-format digital content programmes — articles, videos, podcasts, infographics, interactive pieces, thought leadership series — that elevate the brand's authority and engagement.
• Lead digital reputation management: proactively monitor the digital landscape, track brand mentions and sentiment, and manage responses in alignment with corporate messaging.
• Serve as the digital arm of the communications function — amplifying media coverage, events, leadership communications, and campaign messaging across digital channels.
• Drive the digital communications for the Group's ESG, CSR, and sustainability narratives — reaching investors, institutions, and next-generation talent through purpose-driven storytelling.
• Manage and optimise digital media campaigns (organic and paid) to build reach, engagement, and follower growth across key stakeholder segments.
• Develop and enforce a Digital Brand & Content Governance framework — guidelines, tone of voice, visual identity standards, and approval workflows for all Group entities.
• Track, analyse, and report on digital KPIs — reach, engagement, share of voice, sentiment, web traffic — and use insights to iteratively improve strategy.

EDUCATION & EXPERIENCE

• Bachelor's or Master's degree in Communications, Digital Marketing, Journalism, or a related field.
• 10–14 years of experience in digital communications, content marketing, or digital PR — with at least 4 years in a senior corporate or agency leadership role.
• Proven track record of building and managing corporate social media channels for a large organisation or marquee brand, with measurable business impact.

• Strong experience in content strategy, digital publishing, and SEO for corporate communications contexts.
• Experience managing digital agency relationships, content production teams, and social media managers.
• Prior exposure to crisis communications in a digital context — managing online reputation, negative sentiment, or social media incidents.
• Familiarity with B2B digital communication in industrial, manufacturing, or infrastructure sectors is a distinct advantage.

TECHNICAL SKILLS

• Deep expertise across major social media platforms (LinkedIn, Twitter/X, YouTube, Instagram) — including algorithm knowledge, organic growth strategies, and paid amplification.
• Proficiency in digital analytics tools: Google Analytics, LinkedIn Analytics, Sprinklr, Brandwatch, Hootsuite, or equivalent social listening/management platforms.
• Strong understanding of SEO principles, content architecture, and CMS platforms (WordPress or equivalent).
• Video content strategy and working knowledge of video production workflows; ability to brief and direct video/creative agencies.
• Competency in data visualisation and reporting — turning analytics into executive-ready insights.
• Awareness of emerging technologies in digital communications — AI-generated content, interactive media, short-form video — and how to deploy them responsibly and effectively.

BEHAVIOURAL COMPETENCIES

• Digitally native mindset with genuine passion for the evolving media landscape and its implications for corporate reputation.
• Creative visionary with strong aesthetic sensibility and an instinct for what resonates with digital audiences.
• Data-obsessed — you make decisions with evidence and are comfortable building a business case from analytics.
• Agile and fast-moving, with the ability to respond to real-time events and opportunities with speed and judgment.
• Strong collaborator who can align diverse stakeholders — from the communications leadership to business unit heads to external agencies.
• Entrepreneurial self-starter who can build structures, processes, and capabilities where they do not yet exist.
• High personal integrity in managing the Group's digital voice and protecting its reputation