Area sales manager

Job Description:

Job Description: Area Sales Manager (ASM)
Location: Chennai (TN) & Kolkata (WB)
Company: Hathi Masala – Gandhi Spices Pvt Ltd
Experience: 5–8 years in FMCG/Food Industry
Industry: FMCG / Food & Beverages / Spices
Salary: 30000 TO 60000 per month including TA/DA

Job Purpose
We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The
ideal candidate will be responsible for strengthening our existing distribution network, appointing
new dealers, and leading a team of sales executives to ensure that our authentic spices reach every
household.

Key Responsibilities
1. Channel Sales & Distribution Management
 Oversee and optimize the primary and secondary sales through the existing
distribution network.
 Ensure product availability and visibility across all retail formats (General Trade,
Modern Trade, and Kirana stores).
 Monitor distributor health, including stock levels, credit limits, and ROI.
2. New Dealer & Distributor Appointment
 Actively identify and onboard new high-potential distributors and dealers to expand
the market footprint.
 Conduct market mapping to identify "white spaces" where the brand is
underrepresented.
 Lead the negotiation and documentation process for new channel partners.
3. Sales Strategy & Execution
 Meet and exceed monthly, quarterly, and annual sales targets.
 Implement company schemes, trade promotions, and consumer offers effectively at
the ground level.
 Analyse competitor activity (pricing, schemes, new launches) and provide actionable
insights to the management.
 Identify standard client and convert them into key accounts, focused on long-term
value, partnership, and mutual growth.

4. Field Leadership & Traveling
 Hiring of new field staff
 Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned
territory to visit retailers /distributors.

 Conduct joint field visits with Sales Executives/SRs to coach them and build strong
market relationships.

Candidate Profile
 Education: Graduate / MBA in Sales & Marketing preferred.
 Experience:
o Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples
industry.
o Experience as salesperson for at least 2-3 years.
o Experience in overseeing Below-the-line (BTL) activities.
 Local Expertise: Deep understanding of the geography and local trade dynamics.
 Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.
 Communication: Fluent in Local language and Hindi; basic English is a plus.
 Skills: Ability to work in Sales Force Automation (SFA) Software
 Leadership: Ability to lead and motivate a team of field staff.