PR & Brand Relations Executive

Job Description:

Role Purpose
We are looking for a proactive, well-connected and communication-oriented PR & Brand Relations Executive to build and strengthen the brand presence of a growing design-led brand.
The role will focus on Public Relations, Media Engagement, HNI & Industry Networking, CSR Initiatives, Events, Brand Activations and Brand-Building activities.
The ideal candidate should be proactive, relationship-driven and comfortable working across multiple functions, with strong ownership and the ability to build meaningful relationships with influential stakeholders.

Key Responsibilities

1. Public Relations & Brand Presence

Develop and execute PR initiatives to strengthen brand visibility and reputation.

Build and maintain relationships with media, journalists, publications, influencers and relevant industry platforms.

Identify and secure opportunities for brand features, interviews, articles, awards and industry recognition.

Develop PR stories and brand communication aligned with the brand's positioning.

2. HNI & Stakeholder Relations

Identify and build relationships with HNIs, architects, designers, developers, business leaders and other influential stakeholders.

Coordinate meetings, networking opportunities, exclusive events and brand interactions.

Develop strategic relationships that create business, visibility and brand-building opportunities.

3. Events, Networking & Brand Activations

Plan and coordinate exhibitions, networking events, launches, workshops and brand experiences.

Identify relevant industry events, forums, associations and platforms for participation.

Ensure consistent brand representation across events and public engagements.

4. CSR & Community Engagement

Plan and coordinate CSR initiatives aligned with the organization's values and brand purpose.

Build relationships with NGOs, institutions, communities and relevant organizations.

Manage CSR communication, documentation, partnerships and visibility initiatives.

5. Brand Communication & Reputation

Monitor brand presence across media, digital platforms and relevant public forums.

Coordinate with Marketing and Creative teams for PR content, announcements, campaigns and brand communication.

Track media coverage, brand mentions, PR outcomes and stakeholder engagement.

6. Reporting & Coordination

Maintain PR, media, HNI, stakeholder, event and CSR databases.

Prepare PR reports, coverage summaries, activity updates and performance MIS.

Coordinate with Management and internal teams to execute brand and communication initiatives.

Take up additional responsibilities to support brand growth and organizational objectives.

7. Office Coordination & Compliance

Coordinate visitor entry and maintain visitor records.

Ensure visitor compliance with company procedures.

Support emergency preparedness and workplace safety requirements.

Coordinate office security-related activities and monitor access control.

Support compliance related to premises, licenses, fire safety regulations, inspections and renewals.

Key Performance Areas (KRA/KPI)

Brand visibility and media coverage

Quality and number of PR opportunities secured

HNI and strategic stakeholder relationships developed

Events, networking activities and brand activations executed

CSR initiatives and partnerships established

Brand mentions, features and industry recognition

PR-driven engagement and business opportunities

Timely and effective PR reporting and coordination

Key Stakeholders

Internal:

Management, Marketing, Sales, Design, HR, Business Development, Franchise Team and other internal teams.

External:

Media & Journalists, HNIs & Business Leaders, Architects & Designers, Influencers, Industry Associations, Event & PR Agencies, NGOs & CSR Partners, Corporate & Institutional Stakeholders.

Education & Experience

Graduate in Public Relations, Mass Communication, Marketing, Business Administration or a related discipline.

2–5 years of experience in PR, Brand Relations, Corporate Communications, Media Relations or a related role.

Experience in luxury, architecture, design, real estate, building materials, lifestyle or premium brands will be preferred.