Job Description:

Business Development Executive – BTL Marketing & Brand Activations | Gurgaon

Job Title: Business Development Executive – Activation & BTL Marketing
Experience: 3–4 Years
Employment Type: Full-Time
Location: Sector 65, Gurgaon, Haryana
Work Model: Hybrid – 3 Days from Office
Working Hours: 9:30 AM to 6:30 PM
Working Days: Monday to Saturday
Salary: ₹40,000 – ₹60,000 per month

About the Company

Our client is a fast-growing marketing and brand activation company specializing in consumer marketing, product sampling, brand activations, experiential marketing, and on-ground marketing campaigns.

The organization partners with leading brands to create engaging consumer experiences that drive brand awareness, customer engagement, product trials, and measurable business results through innovative activation strategies.

About the Role

We are looking for a dynamic and result-oriented Business Development Executive – BTL Marketing & Brand Activations to drive new business, client acquisition, revenue growth, and strategic partnerships.

The ideal candidate should have 3–4 years of experience in BTL marketing, brand activation, experiential marketing, marketing services, or business development, preferably within an agency environment.

This role is ideal for a professional who understands how to identify prospects, build client relationships, pitch activation concepts, prepare proposals, negotiate commercials, and convert business opportunities into successful campaigns.

Key Responsibilities

Business Development & Client Acquisition

• Identify and generate new business opportunities in BTL marketing, brand activation, experiential marketing, sampling, and on-ground marketing.
• Prospect and connect with potential clients across relevant industries.
• Build and maintain strong relationships with prospective and existing clients.
• Conduct client meetings, presentations, pitch meetings, and proposal discussions.
• Understand client marketing objectives, target audiences, budgets, and campaign requirements.
• Develop customized BTL and activation marketing solutions based on client requirements.
• Prepare business proposals, presentations, cost estimates, quotations, and commercial agreements.
• Drive the complete business development cycle from lead generation to conversion.
• Achieve assigned sales, revenue, and business development targets.
• Develop long-term client relationships and identify opportunities for repeat business and account growth.

BTL Marketing & Brand Activation

• Plan and support execution of brand activation, sampling, promotional, experiential, and on-ground marketing campaigns.
• Coordinate with internal teams, vendors, agencies, and external partners for campaign execution.
• Manage campaign timelines, budgets, deliverables, and operational requirements.
• Ensure campaigns are executed according to client expectations and brand guidelines.
• Monitor campaign execution and resolve operational issues when required.
• Support campaign reporting, performance tracking, and post-activation analysis.
• Ensure seamless coordination between clients, vendors, and execution teams.

Marketing & Business Strategy

• Track market trends, competitor activities, consumer marketing trends, and industry developments.
• Identify new sectors, brands, and business opportunities.
• Contribute creative ideas for innovative brand activation and consumer engagement campaigns.
• Support marketing initiatives focused on lead generation and business growth.
• Develop strategic approaches to improve client acquisition and revenue generation.
• Maintain a strong understanding of the BTL and experiential marketing ecosystem.

Required Skills & Qualifications

• 3–4 years of relevant experience in:
  • BTL Marketing
  • Brand Activation
  • Experiential Marketing
  • Business Development
  • Marketing Services
  • On-Ground Marketing
  • Event & Activation Agencies
• Strong understanding of BTL campaigns and on-ground marketing execution.
• Proven experience in client acquisition and business development.
• Strong client relationship management skills.
• Excellent verbal and written communication skills.
• Strong presentation and pitching abilities.
• Good negotiation and commercial skills.
• Ability to understand client requirements and develop suitable marketing solutions.
• Strong vendor and partner coordination skills.
• Ability to manage multiple clients, campaigns, deadlines, and priorities.
• Good knowledge of Microsoft Excel and PowerPoint.
• Experience preparing business proposals, presentations, and costing documents.
• Willingness to travel for client meetings and campaign execution whenever required.

Preferred Candidate Profile

Candidates with experience in a BTL agency, experiential marketing agency, activation agency, event management company, sampling agency, or marketing services organization will be preferred.

An existing professional network among brand managers, marketing teams, FMCG brands, consumer brands, retail, e-commerce, lifestyle, and other marketing-led organizations will be an added advantage.

Strong commercial acumen, strategic thinking, relationship-building skills, and business development orientation are highly valued.

Compensation & Work Details

Saturday: Regular working day.

Sunday/Weekend Work: May occasionally be required depending on active campaigns or business requirements.

Compensatory Off (COFF): If required to work on a Sunday or weekend due to campaign requirements, a compensatory off will be provided as per company policy.

Note: Office location may change based on business requirements.

Who Should Apply?

This opportunity is ideal for professionals currently working as:

• Business Development Executive – BTL
• Business Development Manager – Activation
• BTL Marketing Executive
• Brand Activation Executive
• Experiential Marketing Executive
• Client Servicing Executive – BTL
• Business Development Executive – Marketing Agency
• Activation Sales Executive
• Marketing Services Executive
• Event & Activation Business Development Executive
• On-Ground Marketing Business Development Executive

Candidates should have a strong combination of business development, BTL marketing, client servicing, and brand activation experience.

Apply Now

If you have relevant experience in BTL Marketing, Brand Activations, Experiential Marketing, and Business Development, we would love to hear from you.

Recruitment Partner: Orbit Global HR Consultants