Hiring Deputy Regional Sales Manager in Rajkot & Jaipur Location

Job Description:

1. Role Overview

The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography. The role drives regional revenue growth, market expansion, distributor & super stockist management, and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs.

This role is strategic, analytical, and leadership-oriented, with strong ownership of region-wide GT sales performance.

2. Key Responsibilities
3. Regional Sales Strategy & Planning

• Develop and execute regional sales strategy aligned with company objectives.
• Build annual/quarterly/monthly business plans for assigned region.
• Identify growth opportunities, market gaps, and structural improvements in the GT network.

1. Multi-Territory Leadership

• Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
• Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
• Conduct regular field audits and market-working with ASMs.

1. Distributor & Super Stockist Management

• Lead appointment, evaluation, and optimization of super stockists and key distributors.
• Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
• Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.

1. Market Development & Expansion

• Identify and prioritize new markets, white spaces, and high-potential regions.
• Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
• Approve surveys and appointments for new distributors in strategic locations.

1. Team Leadership & Capability Building

• Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs, and distributor salesmen.
• Set KPIs, monitor performance, and drive productivity improvements.
• Conduct capability-building, coaching, and periodic performance reviews.

1. Regional Performance Monitoring

• Review primary, secondary, and tertiary sales to ensure coverage and efficiency.
• Track outlet penetration, distribution width & depth, beat productivity, and service levels.
• Use data-driven insights to drive corrective actions and performance improvements.

1. Competition Tracking & Market Intelligence

• Monitor competitor activities, price changes, trade schemes, and market-share movements.
• Present insights to senior management and recommend strategic actions.

1. Cross-Functional Alignment

• Coordinate closely with Marketing, Supply Chain, Finance, Commercial & HR for regional requirements.
• Drive execution of marketing initiatives, visibility programs, and new product launches.
• Ensure demand forecasting and stock movement are aligned with sales plans.

1. Reporting & Compliance

• Submit comprehensive regional MIS, business reviews, competitor analysis, and performance reports.
• Ensure adherence to company policies, compliance guidelines, and operational controls.

3. Skills & Competencies

• Strong leadership and ability to manage multi-level sales teams.
• Deep understanding of General Trade FMCG distribution.
• Excellent analytical, planning, and decision-making skills.
• Strong negotiation and distributor management capabilities.
• Proficiency in MS Excel, analytics, MIS & regional business reviews.
• High discipline, strategic thinking, and strong communication skills.

4. Ideal Candidate Profile

• Strong exposure to Regional sales leadership, direct distribution, and super-stockist model.
• Strong understanding of Gujarat and surrounding market geographies.
• Ability to manage large GT sales teams and deliver consistent business results.

• Experience: 12–18 years of proven experience in FMCG – Snacks/Namkeen/Food
• Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory
• Education: Any Graduate & MBA
• Location: Rajkot & Jaipur
• For More Details, call on 9714274730 or email Your cv on tanuja@postaresume.co.in