AGM - Busniess Development

Job Description:

Marketing Strategy:

• Implements an effective business strategy of HART to identify and expand the target customer base.
• Builds a strategy to ensure an increase in visibility of HART to the target segment like prospective customers, potential employees or other market influencers to achieve the desired growth.
• Works on new verticals beyond Aluminum and on new demography's in the domestic and International markets for increase in business volume

Plans & Proposals:

• Plans resources and Infrastructures utilisation in line with deliverables
• Develops proposals in consultation with the CEO keeping in mind all price inputs.
• Ensures profitability analysing the scope of work vis a vis cost of operations and regularly coordinates with CFO for all cost points.

Research for Business:

• Drives extensive research to match HART’s expertise in new areas of business for sustained business with same infrastructure
• Provides inputs to Technology research papers for new solutions in this line of business for brand awareness.

Profitability & Customer Retention:

• Strategizes with CEO and CFO on the Revenue model and profitability of the projects
• Strategizes on best solutions at optimum cost for returns on business acquired
• Ensures regular relations with all customers for addressing their issues and queries if any
• Supervises the team for their regular visits and follow up with customers for any concern they raise.

Market Intelligence:

• Ensures marketing expenses are aligned to the designated budget and tries to generate savings through creative thinking, negotiations and partnerships.
• Plans travels and business development aligned with the business strategy of HART to identify and expand the target customer base.
• Develops mechanism to collect market intelligence reports and establishes framework to convert the same to meaningful input for the company.
• Analyzes market research data to understand market trends and solutions provided for businesses with similar operations.

Marketing Operations:

• Coordinates with marketing / promotional vendors to ensure all promotional material are developed/ designed and sent to the specified locations within the prescribed time frame.
• Deliberates and decides on specific events designed to highlight HART products & technology as and when required.
• Develops a Marketing calendar for visiting existing customers and also new business development areas
• Develops content for Demo to be provided to new clients ensuring services as per their need for business acquisition
• Coordinates with the COO to discuss scope of projects and deliverables.

People Development:

• Engages in selection and recruitment of appropriate and competent team aligned with the culture of the Organization and committed to the business goals.
• Supervises and trains the Marketing Executives to develop and build their competencies required for better results.