Job Description:

Assistant General Manager – Marine Marketing

Function: Marketing / Sales
Business Segment: Marine Engines
Employment Type: Full Time
Experience: 15–18 years
Qualification: B.E. Mechanical / MBA
Travel: Frequent

Role Summary

The Assistant General Manager – Marine Marketing will be responsible for developing and implementing strategic business plans for the marine-engine business across Defence Marine, Commercial Marine and Fisheries markets.

The role will focus on increasing the market share of medium and large engines, strengthening channel performance, identifying growth opportunities and delivering order-booking objectives.

Key Responsibilities

Strategic Business Planning

• Prepare strategic business plans for the marine-engine portfolio.
• Develop market-specific strategies for Defence Marine, Commercial Marine and Fisheries segments.
• Translate business objectives into actionable sales and marketing plans.
• Identify new applications, customers, markets and growth opportunities.
• Monitor market developments and recommend appropriate business actions.

Business Growth and Order Booking

• Drive order-booking performance across the assigned marine segments.
• Increase the market share of medium and large engines.
• Develop and maintain a healthy opportunity pipeline.
• Work with customers, consultants, shipyards, vessel owners and other relevant stakeholders.
• Track enquiries, proposals, conversions and order performance.
• Support commercial discussions and closure of key opportunities.

Channel Management

• Develop and manage channel partners, particularly for the Fisheries business.
• Strengthen channel coverage and market penetration.
• Support channel partners in lead generation, customer engagement and opportunity conversion.
• Monitor channel performance and initiate corrective actions where required.
• Identify and appoint new channel partners in underserved markets.

Market and Customer Development

• Build long-term relationships with customers and industry stakeholders.
• Understand customer applications and recommend appropriate marine-engine solutions.
• Monitor competition, market trends and customer requirements.
• Gather market intelligence to support product and business decisions.
• Represent the business at customer meetings, industry events and market-development activities.

Internal Collaboration

• Coordinate with Application Engineering, Product Management, Service, Manufacturing and Commercial teams.
• Ensure timely preparation of technical and commercial proposals.
• Support resolution of customer and channel-related concerns.
• Provide regular market, pipeline and order-booking updates to management.

Required Skills and Competencies

• Strong understanding of the marine-engine market.
• Exposure to Defence Marine, Commercial Marine or Fisheries segments.
• Strategic business-planning capability.
• Channel-management experience.
• Sales, marketing and business-development skills.
• Strong commercial and negotiation ability.
• Growth-oriented mindset.
• Customer and stakeholder management.
• Effective communication and presentation skills.
• Willingness to travel frequently.