Job Description:

Manager – Marine Marketing

Function: Marketing
Business Segment: Commercial Marine and Fisheries
Employment Type: Full Time
Experience: Approximately 10–14 years
Qualification: Diploma in Mechanical Engineering or B.E. Mechanical
Travel: Frequent

Role Summary

The Manager – Marine Marketing will be responsible for preparing and executing strategic business plans for marine engines, with primary responsibility for the Commercial Marine and Fisheries segments.

The role requires an individual who can understand new business issues quickly, make sound decisions, inspire customer confidence and build trusted relationships across the marine market.

Key Responsibilities

Business Planning

• Prepare strategic business plans for the marine-engine business.
• Develop market plans for Commercial Marine and Fisheries segments.
• Convert business plans into customer, channel and order-booking activities.
• Identify market-growth opportunities and areas for increased penetration.
• Monitor progress against business and order-booking objectives.

Marketing and Business Development

• Develop new business opportunities for marine engines.
• Engage with vessel owners, operators, shipyards, dealers and other market stakeholders.
• Generate and qualify enquiries from the Commercial Marine and Fisheries markets.
• Support the preparation of technical and commercial proposals.
• Follow opportunities through the sales cycle to order closure.
• Contribute to the achievement of marine-engine order-booking targets.

Customer and Channel Engagement

• Build confidence and trust with customers and channel partners.
• Understand customer applications and coordinate suitable product solutions.
• Maintain regular engagement with existing and prospective customers.
• Support dealers and channel partners in market-development activities.
• Coordinate the timely resolution of customer and channel requirements.

Market Intelligence

• Track industry developments, customer requirements and competitor activities.
• Gather market feedback regarding products, pricing and applications.
• Share actionable market intelligence with internal stakeholders.
• Recommend business actions based on market developments.

Cross-Functional Coordination

• Work with Application Engineering, Sales, Service, Product and Commercial teams.
• Coordinate inputs required for customer proposals and business reviews.
• Maintain opportunity, customer and order-booking information.
• Provide periodic progress reports to management.

Required Skills and Competencies

• Knowledge of marine-engine applications.
• Exposure to Commercial Marine or Fisheries markets.
• Marketing and business-development capability.
• Ability to understand new issues quickly.
• Sound judgment and decision-making.
• Customer relationship and trust building.
• Strong communication and interpersonal skills.
• Commercial orientation.
• Ability to work across internal teams.
• Willingness to travel frequently.