SALES PROMOTIONS OFFICER

Job Description:

Position: Sales Promotions Officer
Location: Mumbai
Region: Western India
Department: Sales & Marketing
Reporting To: Regional Sales Manager

Travel: Extensive travel across the Western Region

1. Job Purpose

To drive sales promotion, in-store visibility, merchandising and retail execution for Funskool products across the Western Region.

The role will be responsible for ensuring that Funskool products receive maximum visibility and prominence at retail outlets, promotional activities are executed effectively, and brand standards are consistently maintained across the region.

The candidate will work closely with the Sales Team, distributors, dealers, modern trade outlets and retail stores to implement promotional initiatives and improve off-take and brand visibility.

2. Key Responsibilities
3. Sales Promotions

• Plan and execute retail sales promotion activities across the Western Region.
• Coordinate with the Sales Team and distributors for implementation of promotional schemes and campaigns.
• Ensure timely execution of festive, seasonal and product-specific promotions.
• Monitor effectiveness of promotions and provide feedback on customer response and sales impact.
• Coordinate with retailers for promotional displays, special offers, contests, demonstrations and other consumer engagement activities.
• Ensure promotional materials reach the respective outlets on time.

1. Visual Merchandising

• Implement Funskool's visual merchandising guidelines across retail outlets.
• Ensure optimum product placement, shelf visibility and display standards.
• Plan and execute counter displays, gondola displays, window displays, shelf branding, dump bins, standees and other POSM.
• Identify opportunities for additional display space and negotiate with retailers through the Sales Team.
• Regularly audit stores for display compliance and take corrective action.
• Ensure new product launches receive appropriate visibility at retail.

1. Retail Execution

• Conduct regular market visits across Mumbai, Maharashtra, Gujarat, Goa, Madhya Pradesh and Chhattisgarh.
• Visit distributors, dealers, modern trade stores, toy stores and other relevant retail outlets.
• Conduct store audits and submit photographs/reports on merchandising and promotional execution.
• Monitor competitor displays, promotions, pricing and product visibility.
• Identify gaps in retail execution and recommend corrective measures.
• Develop a database of key retail outlets and maintain records of promotional activities.

1. Market & Competitor Intelligence

• Track competitor activities, particularly in the toy and FMCG categories.
• Report competitor promotions, new launches, displays, pricing and promotional schemes.
• Provide regular market feedback to the Sales & Marketing team.
• Identify emerging retail trends and opportunities for improving Funskool's market presence.

1. Coordination & Administration

• Coordinate with Sales, Marketing, distributors and external agencies for promotional activities.
• Manage POSM requirements and ensure optimum utilization of promotional materials.
• Maintain records of promotional expenses and activities.
• Prepare weekly/monthly reports covering market visits, displays, promotions, competitor activities and execution status.
• Support product launches and other company marketing initiatives in the region.

4. Candidate Profile

Education

• Graduate in any discipline.
• Graduate in Marketing will be preferred.

Experience

• Minimum 3 years of experience in:
• Sales Promotions
• Visual Merchandising
• Retail Execution
• Trade Marketing
• Experience in the toy industry or FMCG industry is preferred.
• Experience handling modern trade, general trade and/or specialty retail will be an advantage.

Age

• Around 25 years.