Advertising And Marketing Manager

Job Description:

Job Description

We have a terrific opportunity for a highly motivated, analytical executive to lead the development of our native advertising products.

YOUR PROFILE 
With a background in advertising or marketing, you are an expert in crafting brand communication strategies that change perception through content. You are sensitive to the cultural norms of the Indian sub continent. You ask the right questions and are focused on protecting the users interest. You are the team player with a can-do mentality.

Duties & Responsibilities ( Not restricted too, but involves ) 

• Collaborate between WeBind team, media partners, editors and technical team to create, design and launch anadvertising campaign
• Define clear, concise product requirements and create simple, yet thorough specifications
• Consult all agency partners,advertisers and sales team on editorial/creative recommendations and provide ongoing support and recommendations.
• Analyze metrics and prepare reports that inform the success of campaigns
• Leading relationships with key media partners
• Forecast product revenue and ensure meeting revenue objectives
• Marketing the nativeadvertising solution through the sales team to achieve targets
• Monitor and manage campaign calendar
• Evaluate metrics to hone and advice on content strategy
• Monitor digital, content marketing industry news, and developments providing thought leadership
• Attend strategic client briefings, collaborate with team members and actively engage in proposing solutions
• Train team members on native product and assist in creating their native sales strategy
• Contribute to WeBind case studies and marketing material

Skills: Advertising, Sales and Marketing, Brand Management, Native Advertising, Brand Development and Strategy