Job Description:

Job Description – Performance Marketing Specialist

Location: Malad 
Experience: Relevant Performance Marketing Experience

Job Summary

We are looking for a Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google, Meta, YouTube and LinkedIn to generate quality leads, improve conversions and maximize ROI.

Key Responsibilities

• Plan and manage paid advertising campaigns across Google Ads and Meta Ads.

• Generate quality leads through digital marketing campaigns.

• Manage campaign budgets, bidding and audience targeting.

• Monitor and optimize campaign performance.

• Conduct A/B testing of ads, creatives and landing pages.

• Track KPIs such as CPL, CPA, CTR and ROAS.

• Analyze campaign data and prepare performance reports.

• Coordinate with creative and sales teams to improve campaign results.

Required Skills

• Hands-on experience in Google Ads and Meta Ads Manager.

• Knowledge of Google Analytics 4 (GA4).

• Understanding of lead generation and performance marketing funnels.

• Knowledge of CPL, CPA, ROI and ROAS.

• Proficiency in MS Excel.

• Experience in remarketing, audience targeting and campaign optimization.

• Strong analytical and communication skills.

Qualification: Graduate / MBA preferred. Digital Marketing certification is an added advantage.