Manager – Marketing

Job Description:

• Handling Marketing for Furniture and Mattress Division Work closely with in-house or external creative agencies to design marketing materials such as quarterly brochures, leaflets, posters, newspaper ads, newspaper inserts etc.
• Writing and proofread marketing copy for both online and print campaigns Coordinating with internal teams and Sales team for marketing requirements Help create and promote the overall brand identity of company Designing of in shop branding for NHI Stores, Dealer, Distributor Handling marketing for 1200 distributors, 15000 dealers & 15 Home Ideas store for all India
• Planning and development of marketing strategies with a view to ensure Brand Positioning, Market Penetration. Handling ATL, BTL, SEO, & Social Media.
• Handling Integrated Marketing activities for all marketing strategies for 28 branches across India. Retail Management which includes evaluating on store planogram and display and its brand activation to increase the footfall & support the sales for the company. Exposure in Agency handling, Digital Marketing, Media planning, Exhibitions.
• Execution of ATL , BTL activity of communication for Brand campaigns. Handled the marketing budget and deliver marketing activity within agreed budget. Development of all collaterals, catalogues and other communication tools.
• Designing of packaging and communication (content) for furniture and mattress division products Develop and deliver appropriate marketing/brand communication