DIGITAL MARKETING

Job Description:

Description:

• Job Responsibilities:

1. Develop and manage digital marketing campaigns.
2. Oversee a social media strategy. Write and optimize content for the website and social networking accounts such as Facebook and Twitter. 
3. Track and analyze website traffic flow and provide regular internal reports.
4. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
5. Continually work on the Search Engine Optimization of the website(s). Edit and post videos, podcasts and audio content to online sites. Arrange webinars and webcasts.
6. Create online banner adverts and oversee pay per click (PPC) ad management.
7. Write copy for email marketing campaigns.
8. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. Attend product launches and networking events.

Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.

 Skills required:

A unique factor which differentiates Digital Marketing Executives from other marketing professionals is their specialized knowledge of the digital arena. Ideal candidates:

• Should be highly up-to-date with advances in web technology.
• Must know all about social networking and viral marketing campaigns.
• Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world
• Should be comfortable writing and communicating effectively about technology. They
• Must be able to think creatively about innovative approaches to marketing.