Urgent Opening for ASO Manager (Bangalore)

Job Description:

Your main responsibility will be to grow our apps’ organic traffic on Google Play and
the App Store
? Managing and optimising our store presence in order to improve our rankings and maximise our install rate.
? Monitoring and tracking app install rate using the latest analytic tracking tools
? Optimizing conversion rates for app download pages by utilizing various content and visual tools
? Performing keyword research in multiple languages
? Writing app descriptions, titles using researched keywords
? Track and analyse keyword rankings
? Come up with new A/B test ideas and work with the design team to implement them
? Ability to communicate data heavy test results clearly with internal stakeholders.
? Manage the localisation of our apps
? Optimize the text assets of all our apps
? Proofreading and editing reports
? Taking ownership of all our apps across the Google play store.
? The role will include shaping our organic strategy, copy writing, competitor monitoring, industry research, data analysis, reviewing visual communication, and guiding designers in creating engaging and relevant assets.

• Technical proficiency, including the ability to communicate with developers

• An analytical mindset with solid understanding of ASO/SEO KPIs

• Proficiency with ASO tools, including Google Play Console and crawling software

• Strong verbal and written communication skills

• Ability to work within a team and independently

• Experience of working in EDtech industry is a plus

Tools Expertise :
Experience on tools like Google Webmasters, Google Analytics, Ahrefs, Screamingfrog, Google play console, ASO tools, CMS environments such as WordPress etc