Sr Marketing Executive (Real Estate) at Kurla west in Mumbai

Job Description:

Qualification: Any Graduate or MBA-Marketing
Experience: min 4 to 7 Years in offline as well as digital marketing activities.
Work location: Kurla west in Mumbai

Roles & Responsibilities:

Marketing Strategy:
Plan, present and execute all events, exhibitions and roadshows viz. PWC events, Customer events, CP events and Sales events with budgets and timelines
Identify relevant BTL agencies and finalize scope of work documents, pricing, manpower, timelines etc.
Coordinate and execute the on-ground activation of every event
Present the analytics and learnings of each activity
Build and manage relationships with media agencies and media houses
Negotiate best rates and execute campaigns and activities
Coordinate all media releases with the in-house designer, the releasing agency and the media house to ensure correct and timely delivery of creatives
Check all creatives on all parameters before releasing – brand guidelines, phone number, website, pricing, sizes, address, specifications, RERA number etc.
Ensure we have a signed contract with all media houses and agency partners including media release agencies, advertising agencies, outdoor agencies, BTL agencies etc.
Update all these agreements periodically and file them
Visit all outdoor sites at least twice a month and document observations with soft copies of site photographs

Digital Marketing Strategy:
footprint across the relevant digital landscape through content that helps introduce the brand to our target audience and solicits a positive response or enquiry.
Target audience - Home buyers or investors who are either from Pune or have Pune in their consideration set for buying or investing in a home
Digital marketing - Increase brand awareness and engagement, Increase qualified leads and conversion rates, brand development & promotions