MANAGER MARKETING FOR CHAINS INDUSTRY - VIJAYWADA VISAKHAPATNAM
1 Nos.
40246
Full Time
5.0 Year(s) To 7.0 Year(s)
4.80 LPA TO 12.00 LPA
Marketing / Advertising / MR / PR
Steel/Metal/Iron/Non-ferrous
B.Tech/B.E. - Mechanical
Job Description:
A Marketing Manager for a chains manufacturing company is responsible for developing and executing strategies to promote the company's industrial chain products, build brand awareness among B2B clients, and generate qualified leads for the sales team. This role requires a blend of traditional marketing principles, digital expertise, and industry-specific knowledge.
Key Responsibilities
- Strategy Development: Develop and implement comprehensive marketing plans and strategies that align with company objectives and target the specific needs of industrial customers.
- Lead Generation: Identify and implement innovative programs to generate leads for the sales team, as this is a primary goal in a manufacturing environment.
- Market Research: Conduct thorough market research and competitor analysis to identify industry trends, new opportunities, and customer needs.
- Content Creation & Management: Oversee the creation of technical and engaging content, including product brochures, case studies, website content, press releases, and presentations, ensuring brand consistency and technical accuracy.
- Digital Marketing: Plan and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media (focusing on relevant professional platforms like LinkedIn).
- Event Management: Plan and coordinate participation in industry trade shows, conferences, and events to enhance brand visibility and network with potential clients.
- Collaboration: Work closely with the sales, product development, and operations teams to align marketing efforts with overall business goals and ensure seamless delivery of products and services.
- Budget & Performance Analysis: Manage the marketing budget effectively and track key performance indicators (KPIs) and ROI for all campaigns, using data-driven insights to optimize future strategies.
- Brand Management: Build and maintain a strong, positive brand image and ensure consistent messaging across all internal and external communication channels.
Required Skills & Qualifications
- Education: A Bachelor's degree in Marketing, Business Administration, or a related field (a Master's degree is often a plus).
- Experience: Proven experience in marketing, preferably within the manufacturing, industrial, or a related B2B sector.
- Industry Knowledge: A strong understanding of the manufacturing industry, supply chains, and B2B marketing channels is crucial.
- Technical Skills: Proficiency in digital marketing tools, web analytics (e.g., Google Analytics), CRM systems (e.g., Salesforce, HubSpot), and marketing automation platforms.
- Soft Skills:
- Excellent communication, negotiation, and presentation skills.
- Strong analytical and problem-solving abilities to make data-driven decisions.
- Leadership and project management skills to guide a team and oversee multiple projects simultaneously.
- Creativity and adaptability to keep up with changing market trends.
JOB APPLY
http://jobs.vinayakjob.com/
CONTACT DETAILS -
Name - ANJALI
Number - +91 95034 51559
Company Profile
Our Client was established in the year 1981 in the city of Raipur, Chhattisgarh. With our long-standing experience and guidance of Shri S. S. Parasrampuria, we are able to establish ourselves as a reputed enterprise in the international market. With an experience of over 30 years, we have a very strong focus on the selection raw material and the quality of finished products. Products:- Bucket Elevator Chain Deep Pan Conveyor Chain Elevator Chains Wet Scraper Conveyor Chain Drag Conveyor Chain Flow Conveyor Chain Drop Forged Conveyor Chain
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- Interested candidates are requested to apply for this job.
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