Executive Digital Marketing Specialist for a fmcg co. at Gurgaon

Job Description:

Digital & Content

Develop and execute digital marketing initiatives

Develop and execute influencer marketing strategies and creative campaigns

Create effective content-led ideas

• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team/agency to create and coordinate marketing strategies that work across different channels

Campaign & Analysis

Plan and execute paid media campaigns across the channels

Liase with agencies to share brief on the campaign; Review execution

Create a mechanism to track and evaluate the effectiveness of campaigns

Suggest measures, tracking methodologies, MIS & Reporting standards to understand efficiency / effectiveness

Review reports on traffic, spends and other measures linked to digital marketing and suggest optimization / course corrections

Monitor the performance of initiative on analytical tools. Review & suggest measures for growth. Set benchmarks, dashboards for weekly, monthly review mechanism

Focus

Work closely with agencies and brand teams to act as a bridge of knowledge and faster execution

Coordinate with multiple vendors for on time execution of desired task or campaign.

Create idea for innovative digital campaigns or contests from time to time for regular brand engagements

Assist respective brand team for digital execution of their requirements. Analyse & share post campaign insights

Work closely with agency to develop A+ content on marketplaces and ensuring proper listing hygiene in place across the channels.

Keep up-to date with latest trends, technologies that may help business. And keep a strong eye on competition landscape