Sr Manager/ AVP – Digital Marketing, Mumbai
1 Nos.
41530
Full Time
7.0 Year(s) To 9.0 Year(s)
18.00 LPA TO 20.00 LPA
Marketing / Advertising / MR / PR
Banking/Financial Services
Any - Any Graduation; MBA/MMS/MPM/PGDM - Marketing
Job Description:
Position Name Sr Manager/ AVP – Digital Marketing
Reports to (Position): Director, Head – Marketing and Products
Location: Mumbai
Position Purpose: Responsible for the formation, execution, and management of the company’s digital development & marketing efforts to enhance firms reputation and increase customer base.
Principal Accountabilities:
- overseeing all aspects of digital development, including software development, website & app development, digital marketing, and emerging technologies
- Drive innovation and stay abreast of emerging technologies and trends in the digital landscape.
- Collaborate with cross-functional teams to ensure alignment between digital initiatives and business goals.
- Manage vendor relationships and partnerships related to digital development projects. Ensure compliance with relevant regulations and standards in digital development processes
- Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.
- Reviewing and optimizing design, content of all company digital assets
- SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics
- Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Conceptualizing and design hyper – personalization, insight-based campaigns.
- Creating A/B split tests of marketing assets to improve campaign performance.
- Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
Knowledge, Skills, Competencies
- Strategic thinker with the ability to translate business objectives into actionable digital strategies.
- Proven track record of success in leading digital development teams and driving digital transformation initiatives.
- Strong understanding of software development methodologies, web technologies, and digital marketing principles.
- Experience in selecting, implementing, and managing MarTech solutions, preferably within a complex organizational environment
- Creative with experience in identifying target audiences and devising digital campaigns that inform and engage
- Demonstrated ability to manage and augment digital marketing strategies.
- The ability to analyze various forms of data, knowledge of analytics tools, such as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook Ads Manager, Google ads manager, Google Data Studio and a strong
- understanding of SEO/SEM and social media platforms.
- Deep knowledge of web design principles
- Strong analytical skills, data driven thinking. Experience of SEO optimization
- Strong communication skills
- Strong proficiency in MS office, especially PowerPoint excel
- MBA – Marketing,
- Ecommerce, Fintech, Asset Management ; Insurance , Banking.
- 7-9 years
Company Profile
It is an leading Global investment --- firm dedicated to delivering an investment experience that helps people get more out of life.
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