VP – GROWTH MARKETING

Job Description:

Role Overview

Bigul is looking for a VP – Growth Marketing to lead the company's digital growth agenda. The role will own the complete digital growth funnel from Brand Building, Acquisition, Activation, Engagement, Retention, Reactivation.

The candidate will be responsible for building Bigul into a strong digital-first financial brand while driving measurable growth in active customers, customer lifetime value and marketing ROI.

Key Responsibilities

Digital Brand & Content

• Build and strengthen Bigul's digital brand across social media, search, video, content, influencers and communities.
• Develop differentiated brand positioning and campaigns to build awareness, trust and consideration.
• Build a scalable content and social media engine for investor/trader audiences.

Performance Marketing & Customer Acquisition

• Own digital acquisition strategy, budgets and performance across Google, Meta, YouTube, affiliates, influencers and emerging channels.
• Optimize the complete funnel from campaign → lead/install → account opening → activation → first transaction.
• Drive continuous improvement in CAC, conversion rates, ROAS and marketing ROI.

Engagement, Retention & Lifecycle

• Develop CRM and lifecycle marketing strategies and journeys across push, email, SMS, WhatsApp and in-app channels.
• Improve customer activation, engagement, retention and reactivation through segmentation and personalization.
• Build strategies to increase customer LTV, transaction frequency and product adoption.

Growth Analytics & Team

• Establish a data-driven growth framework with clear dashboards, attribution and cohort analysis.
• Own key growth metrics including CAC, activation, retention, LTV, LTV/CAC, ROAS and marketing ROI.
• Build and lead a high-performing team across performance marketing, brand, content, CRM and growth analytics.
• Work closely with Product, Technology, Sales, Business and Compliance teams.

MarTech, Analytics & Automation

• Strong working knowledge of the MarTech ecosystem and customer analytics tools, with hands-on experience using platforms such as AppsFlyer, LeadSquared, CleverTap, BI/analytics platforms, CRM and marketing automation tools.
• Should be able to leverage these platforms for campaign attribution, customer segmentation, funnel analysis, lead management, personalization, lifecycle engagement, automation and performance measurement, and translate data into actionable growth strategies.

Candidate Profile

• 12–18+ years of experience in Growth/Digital/Performance Marketing.
• Proven track record of scaling digital customer acquisition and building consumer brands.
• Strong experience managing significant marketing budgets and delivering measurable ROI.
• Hands-on understanding of performance marketing, CRM/lifecycle marketing, analytics and digital brand building.
• Experience in Fintech, Stock Broking, Wealth Management, Banking preferred.
• Strong commercial mindset with the ability to connect marketing activity to revenue and customer growth.
• Entrepreneurial, data-driven, execution-oriented and comfortable working directly with senior leadership.

Desired Profile / Criteria / Skills :

Preferred Profile

• A go-getter and resourceful professional with 10 – 15 years of experience preferably in Fintech / BFSI / ECom.
• A Marketing Communication professional with expertise in Digital Communication Strategy.