Sales Manager - Customer Acquisition
Job Description:
The company is looking for dynamic person to lead the customer acquisition function on all India basis. The candidate should have a strong orientation in digital, metric driven and analytical approach and be able to mentor, groom and manage a high performing team.
He/she will be responsible for go-to-market strategy, lead generation, client acquisition and conversion, directly interacting with MSMEs to sharpen understanding of their requirements & buying behavior, enriching client profiles for targeted selling (onboarding). The candidate will also be required to close first few sales to the on-boarded MSMEs. Interaction with distributors, building relationships, understanding and keeping abreast of market dynamics and effective feedback loop are important aspects.
Roles & Responsibilities:
- Develop and execute go-to-market strategy by state/ by city
- Work closely with marketing team for activation activities and lead generation
- Responsible for customer acquisition (Registration and Onboarding) and overall customer acquisition cost targets
- Sale targets for new on-boarded customers
- Mentor, groom and lead a high performing team
- Work hand-in-hand with customer success team for smooth transition of clients for repeat sales with minimal drop outs.
- Assist customers through their credit application journey
- Understand, categories and analyze reasons for non-conversion and lead generation to conversion ratios and be responsible for designing and maintaining related metrics
- Provide structured and specific feedback to category and product teams for prioritizing category expansion and product development
QUALIFICATIONS & COMPETENCE REQUIRED:
- Engineer/CA + MBA from premier institute.
- 4 + years of customer acquisition & sales experience in B2B segment
- Experience in leading and managing teams
- Strong communication & interpersonal skills
- Self-starter and driven
Company Profile
The company is a $23 billion conglomerate with a presence across various sectors, including steel, Energy, Minerals, Port and Infrastructure, Cement, Ventures, and Paints, across India, the US, South America, and Africa.
The company is spearheading a new mission to build the most preferred ----stop, omni-channel, integrated, tech-led offering for MSMEs in manufacturing and construction through a multi-brand, multi-category marketplace.
The company also provides an end-to-end home construction solutions business that helps individual homeowners build their homes, covering design, approvals, construction, and final handover under a single contract. The company leverages a network of Sales and Operations partners and a technology-driven --- offering design visualisation, transparent pricing, and real-time project tracking.
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- Recruiters will evaluate your candidature and will get in touch with you.