Brand Head - 360 Brand Development and Management

Job Description:

Objectives of this Role

• Establish positioning and develop marketing plans with specific objectives across different channels and segments in tune with the long term strategy
• Lead the execution of marketing programs, leveraging external/ internal support and driving collaboration
• Identify customer insights, consumer trends, and marketing best practices to build successful strategies
• Create, maintain, and conduct analysis, reporting across multiple platforms and extract key insights/learnings for future campaign development and go-to-market strategies
• Partner with retail/trade team, to design, robust retail driven initiatives