Team : Cresendo - Gynac - Pm/sr. Pm
5 Nos.
56427
Full Time
Team : Cresendo - Gynac - Pm/sr. Pm
7.0 Year(s) To 10.0 Year(s)
14.00 LPA TO 18.00 LPA
Marketing / Advertising / MR / PR
Pharma/Biotech/Clinical Research
Job Description:
Job Description-
Job Objective
Develop value and drive market performance of own product/s by ideating market-relevant
strategies and ensuring effective on-ground implementation by enabling the sales force and
developing high-quality marketing inputs/tools.
Key Responsibility Area-
Strategic Planning and Budgeting-
Develop and maintain a rich reserve of market intelligence and competitor knowledge for the formulation of marketing strategies:
Study market trends and analyze agency reports
Collate feedback from sales teams and generate insights
Meet KoLs in order to keep abreast of market changes and competitor strategies
Conduct your own research to analyze the value chain
Attend and network at industry seminars/conferences
Provide market data to help in the estimation of annual market share forecasts
Participate in annual budgeting exercise by providing activity/item-wise estimates of annual spending.
Brand Planning and Execution-
- Prepare an annual brand plan for your own brand/s.
- Create STP for brand/s as per market realities and own expertise
- Plan in-clinic and out-clinic activities for brand/s across short and long term
- Ideate marketing deliverables (Brand communication, advertisements, promotions,
- brand reminders, etc.) and ensure they are designed and executed as per plan
- Prepare calendar and content for CMEs, awareness programs, courses, conferences, etc.
- Communicate the brand plan and execution strategy to the sales force. Provide training where
- needed
- Design and implement incentive plan and motivational drives for sales force
- Continuously monitor brand activity and onground execution to ensure and report adherence
- % increase in market share of brand
- % adherence to marketing calendar
- % adherence to budgets
- Quality of content and deliverables to brand plan (calendar and budget)
- Present execution updates to Marketing heads at monthly review. Highlight variation from budget/
- plan and discuss recourses.
- Provide on-going customer and market insights to RDPM during the development process
- Recommend product pricing based on market research and competitor analysis
Sales Support-
Campaign execution and timely feedback by coordinating with regional/distr. Heads.
Provide support in case of objections/queries (check against crm point)
Ensure field force motivation and effectiveness.
Leverage all available platforms (sms, app, email, call, etc.) and data sources (tracker, SFA reports, etc.)
Manage execution of cycle meetings:
Ensure materials are available and
participation is coordinated
Prepare and deliver select training modules at
the cycle meetings
Conduct strategic briefing meetings for sales
force
Demonstrate new inputs and collate feedback.
Analyse feedback to re-work inputs as needed
Desired Profile / Criteria / Skills :
Min. qualification required
Science Graduate
Desired qualification - Management Graduate
- Relevant Experience- Min. years of relevant exp. required 7+ years (5+ for Management)
- Behavior Competencies Competency-
- Proficiency Level Achievement Orientation
- Problem-Solving and decision making
- Integrity and process compliance
- Effective Communication
- Customer Orientation
- Collaboration
- Strategic Orientation
- Planning and Execution
Key Skills :
Company Profile
Our client a 61-year-old leading healthcare ---pany that began as a joint venture a subsidiary of a leading FMCG ---pany. Their product offering today includes Active Pharmaceutical Ingredients (APIs), Fixed Dosages Formulations (FDF), Peptides, Biosimilars, and Injectables. These are manufactured in our cGMP----pliant plants located in India They market their products globally to 65 countries.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.