Head of Marketing, Mumbai

Job Description:

Marketing Strategy Formulation

• Identifying, crafting and implementing Marketing strategy for new Franchisee Acquisition and Enrollment and Brand Building.
• Evaluating and developing our marketing strategy and marketing plan for each product; directing promotional support.
• Monitor and guide teams on creation of national campaigns to help meet business objectives.
• Marketing, Consumer Engagement, New center launches, Media Planning and Management.
• Influences present and future products by determining and evaluating current and future market trends.
• Lead the organizations brands portfolio strategy which comprehensively addresses market and competitors

Digital and Social Media

• Work with digital marketing specialists to develop and oversee the digital and social strategy
• Digital Marketing including SEO, SEM, mobile marketing, social campaigns
• Develop and establish a comprehensive marketing automation strategy
• Connected to the latest thinking in digital technologies, trends, innovations and activations which maximizes engagement.
• Monitor digital tools, analytics and trends to understand the target market and what, where, how and why content is consumed by the customers.

Brand Communication:

• Experience in building brands using powerful insights on culture and creating impactful, ROI-driven communication campaigns across digital and traditional channels.
• Lead the creation of multi-format content across all brands.
• Continuously and effectively strategies brand positioning, visibility, trials and communication for the respective Brand portfolio.

PR Strategy

• Oversee the planning and execution of Plan for the PR & influencing activities for all brands.
• Develop spokesperson skills and create opportunities to strengthen brand credentials.
• Plan and execute PR programs, use PR and effective media relations to increase brand.
• Consumer Insight and Market Intelligence
• Lead new product development and strategies, through consumer insights derived from market research, competitive mapping and other market intelligence.
• Monitor monthly volume and industry performance to generate meaningful insight Partnerships
• Partnerships and alliances with brands to create more awareness, brand saliency while bringing in revenue for the brands.

People Management

• Strong focus on people leadership dimension. Nurture, Grow and Manage functional talent.
• Ensure the skill development of Brand Managers in their respective areas.
• Works with cross-functional teams, leading marketing efforts.
• Aims at building a consumer-facing innovative culture at the organization

Desired Profile / Criteria / Skills :

Employee Profile

• MBA Marketing with 20+ years of relevant marketing experience driving innovation marketing solution to ensure competitive edge
• Flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment
• Strong Networking and Presentation skills
• Drive margin drivers and run specific plans to push partner acquisition and enrollments.
• Involved in strategizing and execution of new projects
• Develop a guiding, consultative, sales and customer service approach thru marketing communication
• Provide adequate marketing support to launch innovative products and service solutions
• Create strong customer centric processes and ensure compliance at all times
• Should have excellent communication & information management skills
• Should be able to identify and integrate online and offline marketing strategy as per need