Director of Sales

Job Description:

Scope and General Purpose of Job: The Director of Sales oversees day to day sales
efforts of Senior Sales Managers, Sales Managers, Sales Executives, with specific
responsibilities for directing sales, training, and implementing action plans set forth
in the marketing plan under the general guidance and supervision of the Commercial
Director and in keeping with the delegation of authority.

Desired Experience:
Job Location:
Desired Qualification:
Reports to: Managing Director

KRAs

• Responsible for the promotion and sales of all products of the wellness.
• Lead the team to achieve sales targets and related tasks set by the hotel.
• Develop sales plans and ensure that all team members maintain and develop
customers in the region or industry they are responsible for according to the plan,
understanding customer needs through telephone sales, face-to-face visits and
other forms, achieving sales.
• Summarize and manage the hotel sales process, conducting regular sales
evaluations to ensure each salesperson achieves the sales target.

• Monitor the output value of sales and adjust sales actions according to market
changes.
• Organize travel schedules and manage travel expenses to optimize sales force.
• Make every employee in the Sales department aware of his / her responsibilities,
goals and achievements, and evaluate employees twice a year.
• Personally manage and maintain key accounts.
• Set personal sales goals and select key customers.
• Work with Sales, Marketing Communications and Revenue Management to adjust
team bookings to achieve maximum productivity within the property.
• Proactively collect market and industry information to share with other members of
the Sales team, capturing business opportunities and ultimately converting to
business confirmations.
• Understand and be familiar with all product information of competitors, including
key customers and their output, hotel rooms, catering, conference promotion
information, and feedback promptly to the Director of Business Development.
• Welcome key customers, team leaders and VIPs to the hotel when they arrive.
• Organize regular meetings to ensure effective communication between the Sales
team and the hotel Operations team, assisting the Banquet Sales department or
Operations department in following-up on events during the banquet or meeting.
• Maximize sales at all times and effectively forecast team and banquet revenue.
• Responsible for the budget formulation of relevant departments, actively participate
in the formulation of forecasts and market plans.
• Provide regular training to employees to ensure that the team is familiar with hotel
products and processes, able to efficiently explore customer needs and provide
professional customized services.
• Regularly analyse customer output and source market structure, anticipate market
trends and design products and channels in advance to seize business opportunities.
• Lead the Sales team to achieve departmental goals.
• Chair department meetings.
• The department reserves the right to change or supplement the job description if
necessary.
• Perform any other reasonable duties assigned.

Desired Skills:

• Excellent English communication skills to meet business needs.
• Abe to work under immense pressure.
• Understand local customers and have strong market analysis ability.
• Have certain customer resources.
• Able to set overall business objectives and action plans best suited to the wellness.
• Able to formulate and implement operating budgets and business plans.
• Able to effectively market and position the brand at desired levels.
• Knowledgeable of political, economic and social issues, and market trends.
• Sound knowledge and ability to deal with crisis.