CMO- Manufacturing Industry - Mumbai (Ghatkoper)

Job Description:

We are having an urgent opening for the position of Chief Marketing Officer for a reputed company at the Mumbai (Ghatkoper) location.

Key Responsibilities:

• The incumbent will champion brand and business marketing verticals for the company working closely with all stakeholders to define the company positioning; image and put in place the systems and processes to showcase the business company.
• The role will work closely with the business teams and also oversee the PR & Communication strategy for the company.
• In addition, the incumbent will play a key role in defining the digital brand strategy for the company and have ownership of all marketing activities for the company across verticals.
• Articulate the brand strategy and define the brand structure for the company. Manage the overall brand communication and product strategy from inception to delivery of the brand and ensure that the brand measures up to the overall consumer positioning and segment goals.
• Create and implement the overall marketing strategy including partner and team management, and standardize the brand communication and planning initiatives.
• Lead the strategy development process for each of the business verticals and work closely with the management teams on the AOP achievement and brand-building agenda.
• Develop and execute strategic communication plans that reflect a current understanding of the issues and trends impacting internal and external audiences.
• Leverage insights to create tailored and targeted communication plans.
• Define and activate a media interaction matrix and corporate reputation management.
• Maintain strong relations with Media, and drive PR agenda to create favorable brand value by communicating successes, awards, acquisitions, and future business plans.

Business Support & Leadership:

•  As a true partner to the business, lead the brand outreach for the master brand and also position business lines, drive business marketing, and corporate communications for the company. Build out, and lead, a lean integrated marketing & creative team along with the growth of the business.

 The Person:

•  He/she would be an MBA with 15+ years of exemplary track record in marketing & Communication in high-growth B2C and B2B environments.
•  Exposure to the allied industry would be an advantage.
•  Exposure and track record of having built a brand and its guidelines in an earlier role will be a strong preference.
•  Along with a strong understanding of Brand, PR, and Communications, an ability to lead business marketing is a must.
•  A successful track record of managing ATL & BTL media, advertising campaign development, and new media management.
•  A strong understanding of online media, digital channels, and App & website development is a key requirement.
•  The right candidate will be a flexible, action-results-oriented self-starter.
•  She / He must be able to balance business aggression with strong functional expertise and partnering and influencing skills.
•  Should have a strategic approach with the ability to see the "big picture" and interpret environmental and organizational changes and their impact on the organization.
•  Excellent conceptual ability, communication & presentation skills.