DTM - L11/10 - Mumbai
Job Description:
Digital Analytics
Career Level: Analyst / SR ANALYST Role: DTM & ADOBE Tag Management
Overall purpose:
This role focusses on ensuring tag correctness, DTM management and Adobe implementation accuracy for multiple websites
Detailed responsibilities:
- Lead tag management for international client
- Drive implementation of tags using Adobe Analytics DTM
- Ensure quality assurance of all work product by team, adherence to delivery timelines and contractual SLAs
- Drive engagement and build relationship with client/onshore stakeholders
- Drive further efficiencies in tag management by leveraging existing assets and apps
- Recommend measures to improve efficiency and/or quality of tagging
- Lead defining tagging requirements for re-engineering/new development projects
- Perform metrics implementation tests and ensure that global standards are being utilized
- Communicate defects and act as a consultant for defects resolution
- Participates in development and training sessions
Desired candidate profile:
- Job location: Mumbai (Andheri)
- Expertise in Adobe Analytics Tag implementation using DTM or similar tools like Tealium, Google Tag Manager etc
- Intermediate to advanced JavaScript skills
- Expertise with Adobe datalayer is highly desirable
- Experience on tools like Observepoint/ Columbo or similar ones is desirable
- Experience with HTTPF ox or Adobe Debugger or any other debugging tool
- Overall 3-8 years of experience with digital marketing, tag management, campaign analytics or web analytics
- Excellent domain knowledge, understanding of standard processes and best practices for tag management
- General Business Analyst skills in digital / marketing domain
- Strong technical aptitude and willingness to learn new tools, languages, systems, and platforms
- Strong communication and interpersonal skills
Education:
- BE/ B Tech or technical education
- MBA (Desirable)
Key Skills :
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