Digital Marketing Executive at Kharadi in Pune

Job Description:

Qualification: Any graduate
Experience: 3 To 6 Years in Digital Marketing activities from Real Estate / Construction industry only.
Work location: Kharadi in Pune

Job Details:
Maintains ownership of all digital channels like Website, mobile apps, social media channels (Instagram, Facebook, YouTube, LinkedIn, and Twitter).
Assists in the formulation of strategies to build a lasting digital connection with consumers
Plans and monitors the ongoing company presence on social media (Twitter, Facebook etc.)
Launches optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
Actively involves in SEO efforts (keyword, image optimization etc.)
Prepares online newsletters and promotional emails and organize their distribution through various channels
Provides creative ideas for content marketing and update website
Collaborates with designers to improve user experience
Measures performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Acquires insight in online marketing trends and keeps strategies up to date
Maintains partnerships with media agencies and vendors
Manages the media planning and budget management.
Manages external agencies, ensures business needs and requirements are implemented with high quality and within service level agreements.
Manages the email marketing program. Defines email calendar plans, segmentation, measurement, and internal communication in the context of the overall marketing plan.
Acts as advisor/expert for the company in terms of digital platforms and relationship marketing including industry best practices and trends.
Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)