ASM Brand & Marketing Communications - Real Estate Industry - Mumbai (Ghatkopar)

Job Description:

We are having an urgent opening for the position of ASM Brand & Marketing Communications for a reputed company at  Mumbai (Ghatkopar) location.

Job Description:

This position will be expected to provide Brand & Marketing Communication support within the organization, actively participate in the organization’s strategy, communications, brand management as well as events and activations. The position will be responsible for internal and external communications, liaising with both internal and external stakeholders in implementing the company's marketing vision.

Key Responsibilities:

• Developing and executing a results-driven, multi-platform brand and communications strategy for Company brand, both at corporate & business vertical level.
• Formulate marketing communication plans in line with the business strategy in close coordination with senior management & business teams.
• Design and co-ordinate advertising campaigns and key brand initiatives to build saliency and awareness across offline and online media.
• Effectively manage all brand communication touchpoints for external and internal purposes including marketing collaterals, corporate presentations, website, social media, blogs, etc.
• Build brand thought leadership with strategic communication roadmap and develop signature properties for the brand in collaboration with Research, PR, and Business Marketing teams.
• Create brand guidelines adherence framework for consistent brand look ‘n’ feel across business lines.
• Good understanding of Media planning & execution across ATL & BTL media.
• Setup, update and monitor the marketing communications calendar and event plans.
• Build brand preference and equity amongst key target audiences including employee and external stakeholders.
• Manage brand marketing spends and closely work with vendors and agencies for optimal brand ROIs.

Support stakeholder communications:

• Drive the creative team comprising of designers and copywriters to develop and implement best in class stakeholder communications (real estate developers, brokers, property buyers, media, industry chambers, etc.) – mailers, reports, social media posts, etc.

Prerequisites:

• MBA in Marketing relevant years of experience on brand or agency side.
• A thorough understanding of dynamics of communications, media and digital marketing.
• Exposure in B2C industry or Real Estate services company would be preferred.

Candidates Profile:

• Be able to work under pressure in a very dynamic and fast-paced environment.
• Have an excellent eye for creativity and detailing.
• Be able to multitask and achieve results through managing others.
• Excellent strategic thinking ability, communication and presentation skills.
• Fluency in both written & verbal in English and Hindi.
• Be proactive, willing and be an excellent communicator.
• Be qualified in Brand Management & Marketing landscape.