Marketplace Manager (Performance Marketing)-Mumbai(Borivali)

Job Description:

We are having an urgent opening for the position of Marketplace Manager (Performance Marketing) for a reputed company in Mumbai(Borivali) location.

Responsibilities:

• Develop and execute a comprehensive marketplace strategy to maximize customer acquisition, revenue growth, and overall performance.
• Optimize our marketplace presence by creating compelling product descriptions, images, and promotional materials.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and areas for improvement.
• Collaborate with the marketing team to develop and implement performance marketing campaigns across various channels (e.g., search, social media, email, affiliates).
• Monitor key performance indicators (KPIs) and regularly analyze performance metrics to identify areas of improvement and implement data-driven optimizations.
• Continuously optimize product listings, pricing strategies, and promotions to drive customer engagement and sales conversion rates.
• Collaborate with product and operations teams to ensure accurate inventory management, timely order fulfillment, and exceptional customer service.
• Stay up-to-date with industry trends, marketplace best practices, and emerging technologies to drive innovation and maintain a competitive edge.
• Provide regular reports and presentations to the management team, highlighting performance insights, achievements, and recommendations for future growth.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
• Proven experience managing marketplace profiles and driving performance marketing initiatives.
• Strong understanding of marketplace platforms, algorithms, and optimization strategies.
• Proficient in using performance marketing tools, analytics platforms, and data-driven decision- making.
• Exceptional written and verbal communication skills with the ability to create compelling product descriptions and promotional materials.
• Analytical mindset with a deep understanding of key performance metrics and the ability to derive insights from data.
• Strong project management skills with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Detail-oriented with strong organizational and problem-solving skills.