Digital Marketing Manager

Job Description:

Digital Marketing Manager

Market: USA

Job Description:

• Build, plan and implement the overall paid media strategy to acquire new customers.
• Manage media platforms like Google Ads, Facebook Ads, Bing Ads and Criteo.
• Manage Google Merchant Centre.
• Experience using tools like Google Analytics, GTM etc.
• Manage monthly media budgets.
• Performance measurement and daily campaign optimisation.
• Spot trends and insights for smarter decisions and better results. Use data-driven insights to attract quality traffic and acquire customers.
• Manage the media agency and ensure all KPIs are met. Agency Collaboration to create a detailed media plan geared towards meeting the campaign goals and manage campaigns.
• Stay updated with latest developments in the digital marketing world.
• Brainstorms new and creative growth strategies.
• Should be able to work independently and grow the account.

Requirements:

• 4+ years of experience in digital marketing
• Expertise managing Google Ads and Facebook Ads Manager is a must
• Great interpersonal and communication skills
• Ecommerce experience will be a plus
• Incredible attention to detail
• Problem solving skills
• Bachelor’s/Master’s in marketing or relevant field