Sr. Marketing Manager - MARCOM

Job Description:

Due to the highly digital nature of these brands / portfolios, the role requires a strong skillset in digital channel strategy, end user targeting and content management. The ideal candidate must have a constant pulse on the market, competition and effectiveness of communications, as well as the desire to continuously search and try new tactics and reach beyond our current target audience.

This is an intense and fast-moving segment with high expectations for growth.

Work closely with the local team to ensure effective exposure and impact of the brand, product portfolio, new products, promotions

Works closely with Regional MarCom to obtain effective marketing tools for their country / market(s)

Marketing Communications strategy development and execution based on the key objectives for the country

Handling all PR activities as and when required

Includes new product launches as well as existing portfolio marketing

Manages local budget for creation and execution of marketing activities

Strong skillset in digital marketing a must

Skilled in optimization of online and offline communications channels using data and insights

Ensure an in-depth analysis and understanding of the target audience(s) and personas

Builds and executes end user targeting techniques to strengthen brand awareness and loyalty

Works with digital agency for execution of social media and paid advertising

A passion for music and the MI industry is a strong advantage

Qualifications

• Degree in Marketing or related field

• 5+ years of marketing communications experience

• 5+ years of digital marketing experience managing digital, event and content marketing programs

• B2B experience a must

• Language(s): English (mandatory), regional languages - added advantage

Additional Information

• B2C experience an advantage

• Proven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROI

• Current certifications highly preferred (Google AdWords, Facebook Blueprint)

• Strong communicator

• Ability to develop and execute strategic plans

• Strong time management and planning skills

• Budget and finance skills

• Superior communications skills, particularly in content writing and visual storytelling

• Highly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaign

• Ability to prioritize and execute projects against time and resource constraints

• Ability to identify the appropriate communications tools and channels for the target audience

• Strong understanding of online communications channels and how to use them effectively

• Ability to work with global cross-functional teams

• Ability to travel annually visiting key accounts and attend conferences and events as needed