SALES & MARKETING - RAIPUR

Job Description:

Key Responsibilities:

Sales:

1. Lead Generation:

   • Identify and cultivate leads through various channels such as cold calling, email campaigns, and networking.
   • Research and analyze potential clients to develop targeted outreach strategies.

2. Client Engagement:

   • Build and maintain relationships with clients through effective communication and responsiveness.
   • Conduct product presentations and demonstrations to showcase the value proposition.

3. Sales Funnel Management:

   • Manage the sales funnel from lead generation to deal closure.
   • Utilize Customer Relationship Management (CRM) tools to track and manage leads and opportunities.

4. Negotiation and Closing:

   • Negotiate terms and conditions with clients to secure profitable agreements.
   • Close deals and ensure the successful completion of sales transactions.

5. Sales Reporting:

   • Prepare and submit regular sales reports, detailing performance metrics and achievements.
   • Analyze sales data to identify trends and opportunities for improvement.

Marketing:

6. Marketing Strategy:

   • Develop and execute comprehensive marketing strategies to reach target audiences.
   • Collaborate with the marketing team to align strategies with overall business goals.

7. Content Creation:

   • Create engaging and persuasive marketing content, including promotional materials, social media posts, and blog articles.
   • Ensure content is consistent with the brand message and values.

8. Digital Marketing:

   • Implement digital marketing campaigns using various channels such as social media, email marketing, and online advertising.
   • Monitor and analyze the performance of digital campaigns and adjust strategies as needed.

9. Market Research:

   • Conduct market research to identify trends, competitor activities, and customer needs.
   • Use research findings to adapt and refine marketing strategies.

10. Event Coordination:

    • Plan and coordinate promotional events, trade shows, and product launches.
    • Represent the organization at industry events to promote products and build relationships.

11. Budget Management:

    • Manage the marketing budget effectively, ensuring a positive return on investment.
    • Monitor expenses and allocate resources efficiently.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in sales and marketing roles.
• Strong understanding of sales and marketing principles.
• Excellent communication and interpersonal skills.
• Proficiency in CRM software and digital marketing tools.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creativity and innovation in developing marketing strategies.
• Ability to work independently and collaboratively within a team.

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