Urgent opening for ATL/ BTL Marketing Executive

Job Description:

Key Responsibilities:

Develop and implement comprehensive ATL and BTL marketing strategies to enhance brand awareness and drive customer engagement.
Oversee the creation and execution of ATL campaigns across various channels such as television, radio, and print media to reach a wide audience.
Coordinate with creative agencies to develop impactful ATL marketing materials, including advertisements, commercials, and billboards.
Manage BTL marketing initiatives, including events, promotions, and sponsorships, to target specific market segments and generate leads.
Collaborate with the digital marketing team to ensure consistency across ATL/BTL and online/offline marketing efforts.
Analyze campaign performance metrics and consumer insights to optimize marketing strategies and maximize ROI.
Stay updated on industry trends and competitor activities to identify new opportunities for ATL/BTL marketing initiatives.
Cultivate and maintain strong relationships with media partners, vendors, and other stakeholders to support marketing objectives.