Chief Manager - Branding and Communication Chennai

Job Description:

 Strategic Brand Management & Corporate Branding
 Increase Saliency of the brand
 Employer Branding

 Develop and implement a comprehensive corporate branding strategy
that supports the organization mission and objectives.
 Manage and direct the communication team to ensure consistent
messaging across all internal and external communications, including
public relations/media communications and social media.
 Work closely with the PR team to build messaging strategies to
develop PR plan, generate storylines, local media contact in supporting
to marketing campaigns.
 Collaborate with cross-functional teams, including Marketing, HR, and
Legal and all SBUs to ensure consistent communication across the
organization.
 Stay up to date on industry trends and emerging technologies to
continuously improve communication strategies.
 Partner with the D&I Team on all matters related to diversity and
inclusion.
 Develop and manage budgets, timelines, and performance metrics.
 Corporate Social Responsibility (CSR/Bespoke properties)
 Manage and direct CSR programs, including philanthropy, community
outreach, and sustainability initiatives.
 Raise awareness of the company’s social responsibility commitments
through marketing and communication
Brand Strategy:
 Develop and implement a branding strategy that aligns with the
organisation’s mission and values.
 Manage and direct brand development and deployment across all
communication channels, including social media.
 Develop a strong brand voice and maintain brand integrity across all
platforms of communication.

Classification: Internal

Monitor and review brand health and support the execution of brand
management programs.
 Managing and reviewing the Brand Architecture, for company
Undertaking projects/initiatives, basis insights from Brand Tracks & drive
improvement in key parameters.
 Creation of other key brand assets and the brand key.
Events:
 Manage and direct external events, including conferences, tradeshows,
and other industry events and internal communication efforts, including
employee newsletters, town hall meetings, and other internal events.
Employer Branding:
 Should be skilled in crafting compelling brand narratives and
implementing cohesive visual identities.
 Experience in driving employee satisfaction, attracting top talent, and
delivering impactful campaigns.
 Communicate and work closely with business leaders, employees, and
talent acquisition to ensure true understanding of corporate culture and
what it means to their business, the overall organisation, and our
audience.
 Partner with all areas of Human Resources including Organizational
Effectiveness HR Programs, Talent Acquisition and Employee Events in
the spirit of fostering a best-in-class culture in line with mission, vision
and values.